The rules, regulations and best practices when it comes to SMS marketing can be a challenge to understand, especially as they're constantly changing. Luckily for you, the Tatango SMS marketing platform takes all the guess work out of compliance, letting you focus on creating an awesome SMS campaign for your business.
The Telephone Consumer Protection Act of 1991 was passed by the United States Congress to protect consumers from telephone solicitations, including SMS text messages. Don't worry though, Tatango has you covered when complying with the Telephone Consumer Protection Act.
CTIA - The Wireless Association is in charge of monitoring and enforcing short code usage through the CTIA Compliance Monitoring and Enforcement Playbook. Don't worry though, Tatango has your back when it comes to CTIA compliance.
The biggest threat to any SMS campaign is a wireless carrier shutting down the campaign because of a violation of their terms of service. Tatango works hand-in-hand with major wireless carriers to make sure our SMS marketing platform is in full compliance with their terms of service.
Even though the Mobile Marketing Association (MMA) focuses only on best practices for the mobile marketing industry, Tatango still complies with each and every best practice like it was law.