SMS Marketing Resources

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Text Messaging Marketing Video Lessons

Looking to dip your toe into the fabulous world of SMS marketing? Or maybe you want to jump in? Doesn't matter, you need to learn the basics of SMS marketing before you go any further. Below is a collection of video lessons that will not only help you get your bearings before embarking on your SMS marketing journey, it will put you on the path to becoming the SMS marketing smartypants in the office. Remember though, with great powers comes great responsibility.

What is SMS Marketing?

Are you not sure what is meant when a marketer says SMS Marketing, and maybe too shy to ask? Derek Johnson, CEO of Tatango breaks down what SMS marketing is and how it can work for your business.

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Group SMS VS Text Message Marketing

There is a lot of confusion from customers between group sms apps like GroupMe and text message marketing platforms like Tatango. Derek Johnson, CEO of Tatango explains how both group sms and text message marketing work and which SMS platform is the most appropriate for your situation.

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Leaving an SMS Marketing Campaign

The best part of SMS marketing is that it’s super simple for customers to opt-out of any SMS campaign if they don’t want to continue to receive messages. Derek Johnson, CEO of Tatango discusses the many different ways customers can leave an SMS marketing campaign.

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SMS Marketing Ecosystem

Ever wonder how a text message gets from an SMS provider like Tatango all the way to an SMS subscribers mobile phone? Derek Johnson, CEO of Tatango breaks down the four pieces of the SMS marketing ecosystem, which include the SMS providers, SMS aggregators, wireless carriers and most importantly the SMS subscribers.

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