“We started the business with an understanding that the management of the video file needed to be separate from the management of the actual destination where the video would be viewed. We never believed in a single destination management platform or a video player-dependent system. That seemingly small concept is fundamentally different than traditional OVPs. Every distribution point — whether it’s a corporate application environment or a big, public social media platform — is like its own country. With uStudio, we allow video to be integrated, created, shared, tagged, consumed and tracked consistently and frictionlessly everywhere. We built a single system that could handle it.
“One of my favorite things about our innovative customer set is that everyone is using the exact same platform to power different workflows. It tells me that we’ve mastered the abstraction of video life cycle components and that the platform we envisioned is providing significant value to enterprise video leaders worldwide.”
Jen Grogono – CEO