If you’re looking for a good example of a business incorporating video into their SMS campaign, look no further than Encore Nightclub, a Tatango client in Tacoma, WA. With the SMS campaign below, they nailed the four keys to incorporating video into an SMS campaign. Want to incorporate video into your own SMS campaign, be sure to follow the four rules below.
Keep the video short, remember videos drain battery life on mobile phones.
Use a URL shortener like bit.ly to save characters in the text message and to track the amount of subscribers that click on the link.
Use YouTube to host the video. We’ve found that YouTube has the greatest chance of displaying the video correctly on different types of mobile phones.
Make the video exclusive by give your SMS subscribers the first watch, then post on your website, blog, Facebook, Twitter, etc. Here’s a poor example of this from Chipotle.
If you’re interested in watching the video from their new years eve party, I’ve embedded it below.