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Want to Send Video to SMS Subscribers? | SMS Marketing Blog

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Want to Send Video to SMS Subscribers?

13th January 2012 - Posted by in category Text Message Marketing Advice

If you’re looking for a good example of a business incorporating video into their SMS campaign, look no further than Encore Nightclub, a Tatango client in Tacoma, WA. With the SMS campaign below, they nailed the four keys to incorporating video into an SMS campaign. Want to incorporate video into your own SMS campaign, be sure to follow the four rules below.

  1. Keep the video short, remember videos drain battery life on mobile phones.
  2. Use a URL shortener like bit.ly to save characters in the text message and to track the amount of subscribers that click on the link.
  3. Use YouTube to host the video. We’ve found that YouTube has the greatest chance of displaying the video correctly on different types of mobile phones.
  4. Make the video exclusive by give your SMS subscribers the first watch, then post on your website, blog, Facebook, Twitter, etc. Here’s a poor example of this from Chipotle.

Video SMS Marketing


If you’re interested in watching the video from their new years eve party, I’ve embedded it below.


  • About Tatango

    Welcome to the Tatango SMS Marketing Blog where we provide tips, tricks and advice for using text message marketing.

    Tatango provides businesses with easy to use SMS marketing software that allows you to create, send and track your text message marketing campaigns.
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