First off, I want to apologize for leaving all of our readers with no blog posts for the last couple weeks. The Tatango team has been working all-hands on some big stuff that we’re deploying to our users in the next couple of weeks, which resulted in me writing new blog posts taking a back-seat during that time. Don’t worry though, now all of the projects are in the hands of our talented engineers. This means I now have time to get back on the horse and pump out some much needed text message marketing advice to our readers via our blog.
Have you seen comScore’s presentation on the State of the US Mobile Advertising Industry? While there are a ton of statistics in the presentation, one slide caught my eye and should catch the eye of anyone else in the SMS marketing industry.
What’s crazy about the below slide is that 83.3% of advertisers have used SMS marketing in 2011. This is up from 58.3% in 2010, and ranks SMS marketing as the most used mobile marketing tactic by advertisers alongside mobile websites. Poor MMS is only at 29.2% for 2011, making it one of the lowest used mobile marketing tactics.
Another interesting thing to note about the slide below is that while most mobile marketing tactics saw considerable growth during 2011, both voice campaigns and bluetooth campaigns saw absolutely no growth. Are these dying technologies or just ahead of their times? Let me know your thoughts in the comments section below.
You can download the full State of the US Mobile Advertising Industry from comScore here.