U.K. Fights Back on SMS Spam
We’ve covered a lot SMS Spam here in the U.S., but this next one is from across the pond. Information Commissioner’s Office (ICO) slapped Tetrus Telecom £440,000 for sending SMS spam.
According to reports this company is responsible for sending millions of unsolicited text messages in the last three years. Some of the text messages sent are as followed:
“CLAIM TODAY you may be entitled to £3500 for the accident you had. To claim free, reply CLAIM to this message. To opt out text STOP. Thank you”.
“URGENT! If you took out a Bank Loan prior to 2007 then you are almost certainly entitled to £2300 in compensation. To claim reply ‘YES’”.
“You have still not claimed the compensation you are due for the accident you had. To claim then pls reply CLAIM. To opt out text STOP”.
Tetrus took it one step further, and sold the mobile numbers of the people who responded to the text messages to Claims Management firms. The firms then could make money by following up for the leads.