A weekly roundup from November 26th to December 2nd of the most important articles from all around the world that have a direct impact on Mobile Marketing, and a couple that are just awesome!
SMS Marketing Industry News:
Mobile Marketers Win Important FCC Text Message Ruling
Companies can safely get back into text messaging marketing programs, now that the Federal Communications Commission has clarified a ’90s-era communications law.
Compulsive Cell Phone Use Similar to Other Consumer ‘Addictions’
New research suggests that compulsive cell phone and instant messaging use are similar to compulsive buying and credit card misuse.
Happy bday! SMS txt msgs turn 20
Dec. 3 is the 20th anniversary of the sending of the first SMS text message.
Settlement Proposed in Class Action Suit Over Unsolicited Text Messages
Several weeks ago, a notification program was launched per the order from the United States District Court for the Central District of California. The effort was designed to alert countless mobile users about a proposed class action settlement that could affect their rights.
Spammers fined $700K for SMS spam campaign
Two UK spammers have been fined $700,000 for conducting a spam text message campaign. The two UK residents, Christopher Niebel and Gary McNeish, reportedly sent out 800,000 spam text messages per day from their company, Tetrus Telecoms.
U R Nicked
In a move that everyone in the mobile marketing industry will surely applaud, the Information Commissioner’s Office (ICO) has slapped a £440,000 fine on the two owners of Tetrus Telecoms (can’t find a website for them, surprisingly – Ed) which has, in the ICO’s words: “plagued the public with millions of unlawful spam texts over the past three years”.
Study Finds Rise in Texting Even as Revenue Drops
A new report finds that certain activities that people do on a cellphone, like taking a picture and shooting video, have increased significantly in the last few years. Texting, in particular, has grown considerably — but not texting in the traditional sense.
Neiman Marcus, Visa engage users via personalized, location-based SMS
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
Cell Phone Activities
Fully 85% of American adults own a cell phone and now use the devices to do much more than make phone calls. Cell phones have become a portal for an ever-growing list of activities. In nationally representative phone surveys in the spring and summer, the Pew Research Center’s Internet & American Life Project obtained readings on some of the most popular activities.
National Study Indicates Mobile Spam Is Impacting the Vast Majority of U.S. Adults
“Mobile spam” has become prevalent, with the majority of U.S. adults who text reporting that they have received an unsolicited text message, according to a survey conducted online by Harris Interactive on behalf of Cloudmark among 2,475 U.S. adults aged 18 and older, of whom 1,801 were identified as texters. Many U.S. adults who text are also not aware of the most appropriate response to unsolicited messages.
Tatango SMS Marketing News:
Tatango Turns 5!
Well, it’s that time of year again, it’s Tatango’s birthday! We have been keeping pretty busy here at the Tatango office and we are excited for the chance to toast to our 5th year as a company and also to look back at how far we have come.
Tatango Homepage Over The Years
In honor of our birthday, we decided to take a trip down memory lane, take a look at the images below to see the many different faces of the Tatango homepage. As you can see, Tatango has definitely been through a few upgrades since our launch in 2007.
Sprint’s New Dream SMS Campaign
Have you heard about Sprint’s Dream Campaign? This mobile app gives you a glimpse of what goes on in your phone’s brain when you turn it off.
New Vanity Short Code Available – 50404
Earlier this month we announced a great vanity short code available to be leased and by popular demand here’s another one! The Common Short Code Administration just let us know of an awesome short code ready to be used – 50404.