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A weekly roundup from December 3rd to December 9th of the most important articles from all around the world that have a direct impact on Mobile Marketing, and a couple that are just awesome!
SMS Marketing Industry News:
Text messages direct to your contact lens
New technology that will allow information, such as text messages from a mobile phone, to be projected onto a contact lens worn in the human eye has been developed by Belgian researchers.
Tier 1 carriers to launch nationwide text-to-911 service by mid-2014
The nation’s Tier 1 wireless carriers agreed to offer nationwide text-to-911 services by May 15, 2014, with “major deployments” starting next year.
7-Eleven propels mobile efforts with timely SMS campaign
Convenience store chain 7-Eleven is leveraging its SMS database this holiday season to drive consumers in-store with a time-sensitive campaign.
For the young, texts are as meaningful as calls
The text message turned 20 yesterday, and, to celebrate, Experian Marketing Services released a survey of 1,485 U.S. smartphone owners on the ubiquitous, 160-character messages. fined $700K for SMS spam campaign
Yes Network powers New York Yankees, Brooklyn Nets for real-time alerts
Yes Network is building its mobile strategy with a new partnership that aims to foster a closer relationship with viewers, especially New York Yankees and Brooklyn Nets sports fans.U R Nicked
AT&T introduces personalized ‘video bills’
AT&T decided to help customers understand their wireless bills by introducing video billing that aims to better explain what charges are for. The three-minute video bills are e-mailed to you and provide personalized, line-by-line rundown of charges.
Cell Phone Use Is Contagious, Study Shows
Have you ever seen a friend yawning and instantly felt the need to yawn — even if you weren’t feeling sleepy? New research shows that the act of pulling out a cell phone is also a “contagious” behavior and may jolt someone nearby to pull out his or her mobile device, too.
Celebrating the 20th Anniversary of the Text Message: History of the SMS
From sharing our favorite emojis to reaching millions in just one text message, SMS is something we couldn’t imagine communications without. Today we’re celebrating the 20th anniversary of one of communications’ defining mediums. Below is the history of the SMS, as told by Twilio.National Study Indicates Mobile Spam Is Impacting the Vast Majority of U.S. Adults
Cops to Congress: We need logs of Americans’ text messages
State and local law enforcement groups want wireless providers to store detailed information about your SMS messages for at least two years — in case they’re needed for future criminal investigations.
Mobivity Announces Exclusive Letter of Intent to Acquire Stampt Assets
Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced that it has entered into a non-binding letter of intent to acquire the assets of Sequence LLC, developers of the Stampt mobile loyalty application that has been utilized by more than 1,000 local advertisers across the United States.
Tatango SMS Marketing News:
Tatango Acquires Restaurant SMS Marketing Provider – Hungry Thumb
We are very pleased to announce that we are welcoming both the HungryThumb team and their customers to Tatango today. HungryThumb specializes in text message marketing for restaurants and we are looking forward to building on the success that they’ve already achieved within this industry.
Tatango Launches Free Vanity Short Code – 33733
With the significant growth that we have seen in the last year, we decided it was time to bring on a newer, sleeker short code. We are pleased to introduce our new Tatango short code – 33733. This vanity short code is provisioned by all U.S. and Canadian carriers and will be a great asset to your SMS campaigns. New Dream SMS Campaign
The Text Message Turns 20!
This week is our good friend the Text Message’s birthday, 20 years ago text engineer Neil Papworth sent the very first text message “Merry Christmas!” to his employee Rich Jarvis who was at a Christmas party across town.
AT&T Launches Their Own Text Message Deals Service
AT&T just announced that they are launching AT&T Alerts, a service that sends you text alerts of sales/discounts going on near you.