A weekly roundup from December 10th to December 16th of the most important articles from all around the world that have a direct impact on Mobile Marketing, and a couple that are just awesome!
SMS Marketing Industry News:
For the young, texts are as meaningful as calls
48% of smartphone owners ages 18 to 24 and 47% ages 25-34 say that a conversation via text message is just as meaningful as a telephone call.
This week’s must have: The bullet-proof iPhone
A Japanese company called Marudai says it has created the perfect accessory for today’s world — an iPhone that is bullet-proof for just $650.
7-Eleven propels mobile efforts with timely SMS campaign
Convenience store chain 7-Eleven is leveraging its SMS database this holiday season to drive consumers in-store with a time-sensitive campaign.
Washington state sues Florida company over unwanted text-message spam
A lawsuit filed by Attorney General Rob McKenna’s office against Orlando-based Dinav Holding and its owners is one of the first lawsuits by a state attorney general targeting spamming via text messages.
FCC rules for SoundBite on text-message marketing opt-out
The Federal Communications Commission (FCC) has issued a declaratory ruling in favor of companies sending a final confirmation text message to consumers who have chosen to opt out of receiving text messages from mobile marketers.
Mogreet Mobile Messaging Data Report 2012
Today we released the Mogreet Semi-Annual Mobile Data Analytics Report. This report showcases the habits of smartphone users and how today’s phone owners respond and engage with text message programming. These findings are used by innovative marketers interested in the best rate of return on their mobile marketing investment.
Pittsburgh cell phones ring with commercial texts
Text messaging may have just turned 20 years old last week, but it’s still a vital service for companies serving the Pittsburgh region.
Tatango SMS Marketing News:
Starbucks 12 Days of Gifting
Need a little holiday pick me up? Starbucks is hosting a 12 days of gifting promotion. These daily gifts/deals are sent straight to your mobile phone, when you text 12DAYS to 697289!
6 Ways to Use Mobile Websites With SMS Marketing
This is a guest post by Peter Tanham, the co-founder of SparkPage, which specialized in building high performance, better optimized landing pages that convert. He shows us 6 tried and tested link templates that can drive leads, sales and conversions from your SMS marketing.
The Mobile Lives of College Students
Ever wonder how college students are using their smartphones? OnlineDegrees.org came out with a cool infograph that breaks down how college students use their smartphones throughout the day. Take a look below.
TBS’s MLB Text Campaign Powered By Tatango
Turner Sports was looking for a way to promote their new Social Dugout app, an interactive mobile app that rewarded fans for watching the Major League Baseball playoffs on TBS. They knew that just telling viewers to go find their mobile app during important game time was not going to fly, that’s when they reached out to Tatango.