TBS’s MLB Text Campaign Powered By Tatango
Turner Sports was looking for a way to promote their new Social Dugout app, an interactive mobile app that rewarded fans for watching the Major League Baseball playoffs on TBS. They knew that just telling viewers to go find their mobile app during important game time was not going to fly, that’s when they reached out to Tatango.
By using Tatango’s SMS Autoresponder campaign, viewers were encouraged to text DUGOUT to 68398 for more info on downloading the Social Dugout app. This made it easier for fans to download, which resulted in over 2,000 people texting-in to their campaign.