It’s always great to see big brands like Starbucks using text messaging to engage their customers. As you can see below, Starbucks is offering a chance to win a lunch for you and a friend by simply texting “BISTRO” to 697289.
When you text message “BISTRO” to 697289, below is the response. My only concern is that only 30% of people can even open that link on their mobile phone, as we found out in a recent mobile marketing case study done at Tatango.
After clicking on that link, you will be taken to a mobile website that will allow you to receive Starbucks news and offers via text message in the future.
Thanks to Lyndi Thompson for the heads up on this new mobile campaign.
