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SMS Promotions 3 Times More Effective with Smart Phones

2nd March 2013 - Posted by in category Text Message Marketing Statistics

Have you ever wondered if who you are sending a text message to makes a difference?  Well according to data in a May 2012 Placecast survey, when you send the exact same text message promotion to a smartphone user and non smartphone user, the smartphone user is three times more likely to purchase.  You can see this in the cart below.

What might be the reason for this?  Consider the fact that many text messages may include links to download apps, visit mobile websites, or view videos and mobile content that a nonsmartphone user cannot access.

A Nielsen report says that 54.9% of US mobile phone owners have a smartphone as of Q2 2012.  That stat jumps to 66% when looking at 18-29 year olds.  Perhaps more important is the purchasing trend: 80% of 18-34 year olds and 74% of 35-44 year olds went with a smartphone when purchasing a new mobile device.

Do you know what type of phones most of your subscribers have?   Stumped on how to draw the right crowds?  Why not call Tatango at (888)-517-6345 and learn how.



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