Here at Tatango we receive a lot of text messages promotions each day, as we’ve opted in to many of our customers’ SMS campaigns over the years. We just received a SMS promotion from a restaurant & lounge, and we couldn’t resist pointing out a few things that could improve their SMS marketing campaign.
SMS Promotion Before:
“All draft beer only $2 on Wednesday, Karaoke starts at 9pm come sing & get a chance to win dinner for 2. Show your server this txt for $2 drafts”
SMS Campaign Tweaks:
* Communicate a clear, primary call to action in the SMS promotion (subscribers should be able to redeem the text without coupon questions)
* Reinforce the exclusivity of your SMS promotion (make it known that no one else has access to your mobile coupons)
* Abbreviate appropriately (typical shortened words work, ambiguous chat language does not)
* Respect time sensitivity (promote the day of the special, not days before)
SMS Promotion After:
“Draft beer is only $2 all day today – simply show this text! Karaoke starts at 9pm, so come sing and enjoy the bang for your buck!”