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SMS Marketing to College Students

21st November 2011 - Posted by Derek Johnson in category Text Messaging Statistics

Does a significant amount of your business revenue come from college students? If so, new SMS statistics from HackCollege highlight the value of incorporating SMS marketing into your marketing mix. I’ve embedded the infographic below, but also pulled out the most important statistics in regards to SMS marketing.

94% of college students text everyday
75% of college students’ phones never leave their sides.
75% of college students’ parents foot the bill for their mobile phones.
57% of college students use a smartphone.
88% of college students text message regularly in class.

Is your business using SMS marketing to reach college students?

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