Both the Mobile Marketing Association and the CTIA require that within every opt-in message, there are certain requirements. This week, Derek discusses the five different requirements and why they are important for any SMS marketing campaign. Have any questions about these requirements or any others created by the Mobile Marketing Association or CTIA? Let us know in the comments below and we can help you decipher these mobile marketing best practice guidelines.
To see the transcription of this SMS marketing video lesson and watch other videos, click here.
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