A weekly roundup from September 24th to September 30th of the most important articles from all around the world that have a direct impact on text message marketing, and a couple that are just awesome!
SMS Marketing Industry News:
Study: ‘TV Ads are Most Effective for Students’, But Wait…
A research from Barnes & Noble College Marketing shows that students personally feel that TV ads are most effective. But hold your horses, before running to your media buyer and ordering those new TV ads you always dreamed about producing, there are some ‘buts’ to this.
SMS Case Study- Orange County Transportation Authority Uses SMS to Keep Passengers Apprised of Scheduling
A recent story in Mobile Marketer, highlights how the Orange County Transportation has used text messaging to inform passengers of bus scheduling and reduce operational costs in doing so.
Survey Reveals Consumer Attitudes to SMS Marketing in the Fast Food Sector
Bulk SMS providers Text Marketer have released the results of their in depth survey into consumer attitudes towards SMS Marketing. The survey, the largest of its kind, included a section that asked 1368 consumers specifically about their experience and opinions on receiving texts from fast food outlets.
Justice for the ‘Secret Crush’ Spammer?
New York state Attorney General Eric T. Schneiderman‘s office were responsible for the settlement in the case against Game Theory LLC that resulted in fines of $500,000 and a prohibition on the deceptive business practice. So that’s it. GAME OVER! Game Theory’s site is down and the good guys won… Or is it?
Out-of-Home Marketing Still on the Fence with Mobile
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
Is Political Text Message Spam Legal?
Although the Federal Communications Commission has clearly stated that unsolicited automated text messages are against the law, some political advertising firms have found a way around the ban.
AT&T Testing New Real-Time Text Message Translator Service
If AT&T (T) has its way, no text message will ever again be lost in translation. Technology Review reports that the carrier is testing out new technology capable of translating texts sent in English into Spanish, and vice-versa, to make communicating across language barriers significantly easier.
Tatango SMS Marketing News:
Micah Jelovich Joins the Tatango Support Team
Here at Tatango we’ve been so busy working on a big new product launch, that we have not yet had the chance to introduce our new Tatango support team member. If you haven’t already, please say hello to Micah Jelovich!
HipCricket Study Reveals Interesting Insights Into Mobile Consumer Behaviors
Mobile marketing is growing at a rapid rate, and yet a new study from our friends over at HipCricket says that 74% of consumers’ favorite brands are not currently advertising to them on their mobile phones.