SMS Marketing News Roundup: Sept 26 – Oct 2

SMS Marketing News Roundup: Sept 26 - Oct 2
A weekly roundup from September 26th to October 2nd of the most important articles from all around the world that have a direct impact on SMS marketing, and a couple that are just awesome!

 

SMS Marketing Industry News:

Anchor Mobile Makes ‘Smartbombs’ Out of Mobile Marketing
Anchor Mobile has announced the launch of a new location aware SMS platform called “Smartbombs – the guided missile of mobile marketing.”

India Caps Daily Text Messages At 100 Per User
The Telecom Regulatory Authority of India (Trai) has made several attempts to curb the burgeoning number of telemarketing firms who bombard mobile phone owners, but messages for credit cards and weight loss have not been eradicated.

Capital One uses QR Code
Capital One has launched a new print campaign which features a QR code and, as much as I would like to comment on the 2D experience, I would also like to comment on the advertisement as a whole.

MillerCoors rewards soccer fans with prizes via SMS campaign
The campaign uses SMS to interact and engage with fans in real time during games. The promotion, which is targeted at young consumers, is part of a bigger mobile strategy that involves digital initiatives, including Web and social media.

Bulk SMS Campaign Reaps Rewards for Beauty Clinic
Lisa Monaghan-Jones, MD of The Internal Beauty Clinic was so impressed with the response that her mobile marketing campaign generated, that she kindly dropped us an email.

TRAI Relaxes 100 SMS Per Day Restriction For E-Tickets, Social Networks, Directories, DTH & More
In what is clearly going to be seen as a relief for some businesses, and probably prevent some of them from going to court against its SMS Spam regulations, the telecom regulator TRAI has decided to exclude the following categories from the 100 SMS per day limit:

US Cellular in-venue SMS initiative results in 40,000 interactions
U.S. Cellular’s SMS initiative during Summerfest 2011 increased 37 percent from last year’s program at the music festival, resulting in 40,000 text messages sent.

Hennessy campaign garners 1.3M QR code interactions
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.

Bill Introduced To Let Robots Call Your Cellphone
Since ’91, it’s been illegal for telemarketers to use autodialers and other robot-like devices to call your cellphone. Last week, a bill was introduced to change that. While in the past email hoaxes have gone around saying that your cellphone could be opened up to telemarketers, HR 3035 seeks to let businesses contact your cellphone “for informational purposes.”

 

Tatango SMS Marketing News:

Spam 1,000+ Mobile Phone Numbers In 60 Seconds
What is at the root of all this text message spam? It’s simple, it’s SMS providers allowing businesses the ability to import your mobile phone numbers into their systems. Once your phone number is imported into their system, a business is able to text message spam you with little to no restrictions.

How Americans Use Text Messaging [Infographic]
Cool text messaging infographic we found today created with the recent data from the Pew Internet & American Life Project.

Text to Win – Good For Growing SMS Subscribers?
We’ve all seen the following type of advertisement, telling us to text to win. The majority of these text to win SMS campaigns have a hidden agenda though, which is to collect your mobile phone number to be able to send you future SMS promotions. The question is, does this SMS marketing tactic work?

Mobile Marketing Spending on the Rise
The statistic read that from 2009 – 2010, mobile marketing spend increased by 75% to almost $1.5 billion. When you compare that figure to all other forms of advertising, even social media, nothing comes close to the growth that mobile marketing has seen in the last couple of years.

SMS Marketing QR Code #Fail – RadioShack
Upon further inspection, do you see their SMS call to action, Text SAVE to 74225. While I’m not a big fan of spelling of a short code, I was still excited to see RadioShack using SMS marketing to connect with their customers.

SMS Marketing Video Lessons All In One Place
If you woke up this morning and thought to yourself that today was the day you became an SMS marketing ninja, or maybe you have always dreamed of  a place to watch endless video of Tatango CEO, Derek Johnson, you’re in luck!

Tatango Customer Spotlight: 9 Clouds
We helped Nick’s Hamburgers, a 90-year-old small town hamburger shop, use SMS marketing to increase return visits from existing customers and to attract college students to build brand loyalty with the new residents.

3 Must Have Event SMS Services
Imagine hundreds of people chatting live on your screens, turning your event into a virtual chat-room! Create an interactive fun atmosphere at your event and increase interactions with event attendees, all by using event sms service FireText.

Tatango License Plate Has Arrived
Look what we received in the mail today for the Tatango car. Pretty cool huh?

SMS Marketing Newsletter – October 2011
Did you receive our October SMS Marketing Newsletter in your inbox? If you didn’t, be sure to signup to receive our monthly SMS Marketing Newsletter here.

SMS Marketing – Try Not To Wake Your Customers
Make sure to take these statistics into account when sending an SMS marketing message to your customers. Sometimes too early of an SMS message can result in the following types of reactions from your customers, as seen today on Twitter with Thorntons Gas Station’s SMS marketing campaign.

 

Free Guide to SMS Marketing Promotions



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