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SMS Marketing News Roundup: October 15-21

21st October 2012 - Posted by in category SMS Marketing News

Weekly SMS Marketing News Roundup - October 8 - October 14

A weekly roundup from October 15th to October 21st of the most important articles from all around the world that have a direct impact on text message marketing, and a couple that are just awesome!

 

SMS Marketing Industry News:

BIC SMS Campaign raises thousands for rhinos
BIC SMS Campaign raises thousands for rhinosIn March 2012, BIC developed a special series of wildlife-themed lighters and launched an SMS campaign to help raise public awareness for anti-poaching support.

7-Eleven increases SMS database, in-store traffic through mobile coupons
7-Eleven is using the presidential election as a way to build hype around a new Slurpee flavor that ultimately builds the company’s SMS database and drives in-store traffic.

Mobile Election Update – October
While settling in to watch last night’s second presidential debate, Republican candidate Mitt Romney distributed a text message with a link to his Twitter feed so viewers could receive “facts.” This was a brilliant mobile strategy because most viewers had their phones right in their hands during the two-hour discussion. That’s what the power of mobile is all about – getting relevant and timely information to consumers at the moment when they need it most.

83bn RCS Rich Messages Will be Sent in 2017, says Juniper
By 2017, Rich Communication Suite (RCS) mobile messages – a standard which can enhance IM with images, media, and file transfers – will generate 83bn messages per annum, according to a report by Juniper Research.

Integrating Text Messaging with Customer Service [INFOGRAPHIC]
We present to you a great infographic, titled “Taking it to the Text Level” – We agree with literally everything on this infographic and the wonderful stats in it, created by Demandforce and Column Five.

Increase Response to E-mail Using Bulk SMS
We recently ran a detailed survey that asked over 1300 people what they thought about receiving bulk SMS communications from companies that they deal with. One of the questions was specifically related to this issue.“Would you like to receive texts from companies alerting you to offers that they have sent you by e-mail?”We found that 67% of people said ‘yes’.

 

Tatango SMS Marketing News:

Over 25,000 People Text to Ban Testing on Animals
Is your non-profit organization looking for a great way to engage supporters? Check out the peta2 SMS campaign below, which launched this year at Warped Tour to get some ideas for your own non-profit organization.

Tatango Adds New Wireless Carriers
Today we are very happy to announce that the Tatango SMS short code is now available on the last two unsupported wireless carriers in the United States! C-Spire, who represents over 900,000 subscribers in the U.S. and Chariton Valley Cellular, whose primary market is in Missouri.

Houston Airport Launches New SMS Autoresponder Campaign
Check out Terminal E’s call to action for their SMS campaign that was spotted at George Bush Intercontinental Airport.



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