SMS Marketing Blog

A weekly roundup from August 8th to August 14th of the most important articles from all around the world that have a direct impact on SMS marketing, and a couple that are just awesome!

Industry News:

It’s All About The Benjamins
Why are SMS providers not listening? As Puff Daddy, or whatever the hell he’s calling himself nowadays says, “it’s all about the Benjamins baby”. For these SMS providers engaging in this practice, it’s too lucrative to stop, even if it’s destroying the future of our industry.

Elizabeth Arden Red Door Spas taps SMS to reward loyal guests
The company is inviting loyal consumers to become Mobile Rewards Insiders. According to the  company, the mobile program is not only incentivizing guests to return to the spa, but also helping Red Door achieve their goal of having a presence in the social media space.

Doing an SMS campaign? Read this first.
Often, the question arises of whether an organization can use an existing list of phone numbers to kick off a new text message campaign. As with email spamming, the answer is an unqualified “no.” Consumers must opt in to receive text messages from an organization, just as they must opt in to receive email from an organization or face fines or blacklisting for spamming.

Facebook Unveils Distinct Mobile Messaging App For Group Chats, Texts
As it has rolled out a series of improvements to its messaging features, Facebook has been trying to encourage its users to think of its network as a better alternative to e-mail and instant messaging applications. It took that strategy a step further Tuesday with the release of a new mobile messaging application that is separate from the regular Facebook application.

Victoria’s Secret offers incentives via SMS program for Pink line
Victoria’s Secret is giving special offers and exclusive event information via an SMS program that builds the company’s database and its relationship with consumers.

SMS Spam Settlement Could Pay Users Up to $100
Have you ever received an SMS text spam from “77893,” or from Web sites like cashusa101.com or hothomes1000.com? If you did, you might be eligible for a settlement of up to $100.

80% of Small and Medium Sized Businesses Will Invest in Mobile Marketing This year
As the findings of a new survey conducted by Borrell Associates reveals, 83% of respondents either plan to invest or already have invested a portion of their yearly marketing budget into the mobile channel.

Tatango News:

QR Code Infographic
We’ve been talking about QR codes for awhile now and how to integrate them into SMS campaigns. Lab42 recently did a survey of 500 Americans over the age of 18 to discover where people saw QR codes, how they were using them, and why they were scanning (or not).

Text Message Spam Statistics
Last week we put out a text message spam infographic from the results of a survey we commissioned here at Tatango. This text message spam survey asked 500 U.S. consumers about their experience with text message spam. To elaborate on the data within the infographic, we’ve included the graphs of the text message spam statistics below.

How Often Should Text Campaigns be Sent – Tatango University
At Tatango we always get asked the question about how often a business should send a text campaign. In text message marketing, it depends on two variables. One is if the SMS campaign is valuable and two is if the customer can buy as often as you send.