Mobile Coupon Use On The Rise
Seasonal and holiday shopping may be over, but shoppers are still looking to deals and coupons to save money. A popular trend in getting coupons to consumers is via mobile.
According to a study conducted by Valassis, mobile coupons or apps use has grown over 100% in 2011, and 100% again in 2012. The Valassis study also showed that 79% of US internet users were using more mobile coupons this year—on par with print coupons and circulars.
Some other key finding:
- 21% of smartphone users access a coupon in an email
- 19% used the device to compare deals
- 18% downloaded the coupon on their phone
To find out how Tatango can help your company harness the power of mobile coupons, contact our Sales Team today.