OfficeMax needs to realize that different mediums require different types of ad copy. I received the following text message from OfficeMax earlier this month, with a staggering 16 character coupon code. Obviously consumers can use the copy/paste function, but for a mobile, this coupon code length seems extremely excessive.
What do you think? Does this extremely long coupon ruin the SMS campaign, or is it a non-issue for you? Let us know what you think in the comments section below.
