Pro-Cuts Pulls Bait-n-Switch on Rangers Fans

Nothing makes me more angry than seeing a text message marketing campaign pull the old bait-n-switch on consumers. Don’t know what a text message marketing bait-n-switch  is? Watch this video, or read the blog post about the last offender, Dazbog Coffee.

Pro-Cuts Text Message Marketing Campaign

Todays bait-n-switch offender is Pro-Cuts as seen at a Texas Rangers game. The campaign offered fans the chance to win 4 tickets behind home plate by texting Rangers to 37404. The bounce back message thanked fans for participating and offered a coupon to a Pro-Cuts hair salon. No problems yet… until a week or so later after I receive an unsolicited text message from Pro-Cuts with another deal. Boom… the bait-n-switch.

Pro-Cuts SMS Marketing

This type of bait-n-switch tricks consumers into thinking they’re text messaging to enter a contest, where actually without knowing, they’re both entering the contest and signing up for future text message promotions.

Want to run an SMS contest and avoid pulling the bait-n-switch on your customers? Learn how to properly use the SMS double opt-in method to run an SMS contest, while still growing your SMS subscribers by clicking here.

 

Free Guide to CTIA SMS Marketing Compliance


Subscribe by Email

Subscribe to Tatango's SMS Marketing Blog to receive great SMS marketing content delivered right to your inbox.


Comments