SMS Marketing Blog
Text-to-Win Campaign Generates 30% Video Engagement
14th January 2012 - Posted by Derek Johnson in category Tatango Customer Spotlight, Text Message Marketing Advice
This past week we held a text-to-win contest at Tatango to give away 5 Mophie iPhone Battery cases. The text-to-win campaign was pretty straight forward, with people texting the word TATANGO to 68398 to be entered into the drawing. Below is the text message sequence used for the campaign.
Want to Send Video to SMS Subscribers?
13th January 2012 - Posted by Derek Johnson in category Text Message Marketing Advice
If you’re looking for a good example of a business incorporating video into their SMS campaign, look no further than Encore Nightclub, a Tatango client in Tacoma, WA. With the SMS campaign below, they nailed the four keys to incorporating video into an SMS campaign.
Text-To-Win Just Got Easier With Tatango
12th January 2012 - Posted by Derek Johnson in category Tatango News
Since launching our new SMS Autoresponders, we’ve noticed a good amount of customers using them for SMS contests or to run text-to-win campaigns. While collecting entries with the SMS Autoresponders was no problem, Tatango didn’t have any way for you to select a mobile phone number at random to win. Whoops!
College Students Still Rocking Feature Phones
11th January 2012 - Posted by Derek Johnson in category SMS Marketing News
Is your soon to be college bound son or daughter pressuring you to get them the hottest smartphone before they head off to college? Fear not as a new study from CourseSmart has just emerged that may save you some guilt when saying no.
1 in 4 Voters Want Candidate Information Sent to Mobile Phones
11th January 2012 - Posted by Derek Johnson in category SMS Marketing News
A recent study from Digitas explored the usage of mobile and social with registered voters in the United States. While it was interesting to hear that 88% of social media users are registered voters, the real important number was that 1 in 4 registered voters said it was important for them to receive information about candidates on their mobile phones.
Seriously Office Max?
10th January 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
OfficeMax needs to realize that different mediums require different types of ad copy. I received the following text message from OfficeMax earlier this month, with a staggering 16 character coupon code. Obviously consumers can use the copy/paste function, but for a mobile, this coupon code length seems extremely excessive.
Text to Win 1 of 5 Mophie iPhone Battery Cases
9th January 2012 - Posted by Derek Johnson in category Misc
Want to instantly double the battery life of your iPhone 4/4S? Then look no further than the Mophie iPhone Battery Case. These cases are seriously slick — a must for anyone with an iPhone, especially if you travel as much as I do.
#FAIL – SMS Marketing and Hyperlinks
6th January 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
You would think after a post entitled iLoop Ignoring Details Renders SMS Campaign Useless, iLoop would review their text messages before they send them out. This isn’t the case with their text message campaign sent out today.
Tatango + Facebook = SMS Marketing Success
5th January 2012 - Posted by Derek Johnson in category Tatango News
It’s finally here, now you can invite people to join your SMS campaign via Facebook with our new Facebook invite functionality. It’s super simple, just login to your Tatango account, select a keyword to manage and find the “Invite” drop-down in the upper right hand corner of your screen.
62% of 25-34 Year Olds Own Smartphones
5th January 2012 - Posted by Derek Johnson in category SMS Marketing News
Only 43% of all mobile users have a smartphone, but when you look at recent numbers from the Q3 Nielsen Report, mobile users 25-34 years old tell a very different story. 62% of mobile phone users between 25 and 34 years old now own a smartphone.
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