SMS Marketing Blog
Texting While Driving Public Service Announcement Fail
8th April 2012 - Posted by Derek Johnson in category Fun Text Messaging Stuff
Texting while driving is a serious problem, but this public service announcement on a highway billboard is a little contradictory…
Tatango Launches SMS Marketing Resources Section
3rd April 2012 - Posted by Derek Johnson in category Tatango News
Here at Tatango we’re always striving to better educate our customers. While this blog is a great resource, we’ve heard from customers that it’s sometimes a little hard to find exactly what they’re looking for. Not anymore though, with the launch of our new SMS Marketing Resources area.
U.S. Mobile Marketing Tactics
2nd April 2012 - Posted by Derek Johnson in category SMS Marketing News
First off, I want to apologize for leaving all of our readers with no blog posts for the last couple weeks. The Tatango team has been working all-hands on some big stuff that we’re deploying to our users in the next couple of weeks, which resulted in me writing new blog posts taking a back-seat during that time.
Want to Join our Email List? Good Luck!
14th March 2012 - Posted by Derek Johnson in category Text Message Marketing Advice
Last week I went to the local Regal theatre to watch In Time (great movie, by the way), and saw the following sign. I laughed and thought to myself how many people actually walk up to the guest service desk on the 2nd floor and put pen to paper to signup for their emails.
SMS Marketing Fail – Shortest Campaign Ever
14th March 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Some text message marketing campaigns are run for a week, some months, some even years. Local Seattle plumbing company, Beacon Plumbing looks like they abandoned their SMS campaign only 19 minutes after it started.
TextMarks SMS Spam Lawsuit – What it Means for SMS Marketing
10th March 2012 - Posted by Derek Johnson in category SMS Marketing News, Text Message Marketing #FAIL
Last year we broke the story about how Jiffy Lube was sending unsolicited text messages to consumers. It turns out, the text messages were being sent by SMS provider TextMarks on behalf of Heartland Automotive Services, who operates 435 Jiffy Lube stations.
Text Message Marketing Works for Property Management
8th March 2012 - Posted by Derek Johnson in category Tatango Customer Spotlight
Awhile back we wrote about a property management company using our new Tatango SMS Autoresponders. When a potential renter was outside of a property, they were able to request information via text message directly to their mobile phone about that specific property for rent.
Are You Guilty of Toilet Texting? [INFOGRAPHIC]
6th March 2012 - Posted by Derek Johnson in category Misc
Are you guilty of text messaging on the toilet? Did you know that 75% of Americans admit to using their smartphones while on the toilet? Are you guilty?
20% of Restaurant Customers Want Daily Text Message Specials
5th March 2012 - Posted by Derek Johnson in category SMS Marketing News, Text Message Marketing Advice
Buried within the National Restaurant Association’s 2012 Restaurant Industry Forecast, I found an interesting statistic regarding text messaging frequency. Within the report, it says that 30% of adults would like to receive an email with daily specials, with 20% preferring daily dials via text message.
80% of 18-34 Year Olds Buying Smartphones
5th March 2012 - Posted by Derek Johnson in category SMS Marketing News
We’ve all heard that smartphone penetration in the United States has been hovering around 50% for awhile now. Recently though, Nielsen came out with an interesting study about the buying habits of consumers 18-34 years old.
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