Over 25,000 People Text to Ban Testing on Animals
Is your non-profit organization looking for a great way to engage supporters? Check out the peta2 SMS campaign below, which launched this year at Warped Tour to get some ideas for your own non-profit organization.
The SMS campaign was created to promote peta2’s Animals Don’t Smoke initiative. Banners, T shirts and peta2 volunteers encouraged people to Win Free Stuff by texting BUTT to 73822, which entered participants to win a button, sunglasses or a bag at a peta2 booth. Once opted-in they received an instant-win text that then encouraged them to reply with a comment urging the FDA to ban cigarette testing on animals. Well over 25,000 people opted-in to their mobile campaign just on the East coast alone.
This text campaign was successful because:
- It used free stuff to attract consumers to join their SMS campaign. Who doesn’t like to receive free stuff?
- Creates interaction with peta2’s volunteers. In order to pick up their prize they had to go to to the peta2 booth where volunteers could give more information on their cause.
- Gives everyone the ability to take action. The coolest part of this campaign is that it allows you to reply with a message to the FDA via text message to ban cigarette testing on animals.
This is a great example of how an SMS campaigns with all the right elements can increase engagement with their supporters. Are you a non-profit looking for more engagement with your supporters, if so contact Tatango to develop your own SMS marketing strategy.