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Is your non-profit organization looking for a great way to engage supporters? Check out the peta2 SMS campaign below, which launched this year at Warped Tour to get some ideas for your own non-profit organization.
The SMS campaign was created to promote peta2′s Animals Don’t Smoke initiative. Banners, T shirts and peta2 volunteers encouraged people to Win Free Stuff by texting BUTT to 73822, which entered participants to win a button, sunglasses or a bag at a peta2 booth. Once opted-in they received an instant-win text that then encouraged them to reply with a comment urging the FDA to ban cigarette testing on animals. Well over 25,000 people opted-in to their mobile campaign just on the East coast alone.
This text campaign was successful because:
This is a great example of how an SMS campaigns with all the right elements can increase engagement with their supporters. Are you a non-profit looking for more engagement with your supporters, if so contact Tatango to develop your own SMS marketing strategy.