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Nightclub Turns Wall into Gigantic SMS QR Code

12th October 2011 - Posted by in category SMS Marketing Examples

Welcome to the third day of QR Code Week here at Tatango. On Monday we gave you a video lesson on how to integrate QR codes into SMS marketing, Tuesday we gave you the worlds very first QR Code Generator for SMS marketing and today we’re stepping it up a notch.

Today we’re not only showing you a business that embraced QR codes for their SMS marketing campaign, but also did it in a very big way!

Let us introduce you to SeeSound Lounge in our hometown of Seattle, WA. As you can see below, this nightclub has taken their SMS QR code and created a 5X5 foot wall decal with the help of Surface Collective.

When you scan the QR code, it automatically generates a text message to the short code 68398 (Tatango’s short code) with their mobile keyword “SOUND” in the body of the message. Pretty cool huh?

SMS Marketing QR Codes

It’s a little hard to see in the photo above, but it’s interesting to note that this QR code advertisement follows the  Mobile Marketing Association’s U.S. Best Practices for advertising an SMS marketing campaign (section 1.2-4) including the following.

  • Functionality of the program & frequency
  • Additional carrier costs “Msg&Data Rates May Apply”
  • Opt-out instructions “Opt-out, reply STOP”
  • A resource for terms & conditions “T&C, text HELP”

Also, because not everyone has a QR code scanner, the nightclub has done the correct thing by telling club goers to text SOUND to 68398 underneath the QR code wall decal.

Have you seen a larger SMS QR code than the one displayed at SeeSound Lounge? If so, let us know in the comments section below.

If you’re looking for a fun night out in Seattle, be sure to checkout SeeSound Lounge on both Facebook and Twitter.

 

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