A couple weeks ago I attended a mobile marketing webinar put on by the Mobile Marketing Association, sponsored by Pontiflex and hosted by Michael Becker. Instead of making you go through the full 58 slides, I’ve embedded the most relevant and interesting slides regarding SMS marketing below.
If you want the entire presentation, view the Pontiflex 2011 Marketer Survey Results.
Mobile Marketing Association – Mobile Marketing Webinar
Top Priorities for Mobile Marketing in 2011
Does Better ROI Equal More Mobile Ad Spending
The Biggest Mobile Marketing Challenges
Reasons Why Marketers Aren’t Increasing Mobile Ad Spending
Percentage Increase of Mobile Ad Spending in the Next Year
2011 US Mobile Ad Spending
People Are Spending More Time on Mobile Applications