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Mitt Romney Sends First Text Message

5th August 2012 - Posted by in category SMS Marketing Examples

Mitt Romney App

Mitt Romney’s campaign sent out their first text message last Tuesday announcing his new and exciting Mobile App. I don’t know about you, but I didn’t appreciate the 5:00am PST wake up call.

Romney’s mass text message promised all who downloaded his Mitt VP App would be the first to know who his VP choice will be. Sounds pretty similar to Barrack Obama’s 2008 Campaign, where an estimated 3 million people opted-in to receive a text message with the name of his VP Candidate. Mitt’s text message is below.

Mitt Romney's Text Message

I tried downloading the app because I read some pretty negative reviews and wanted to test it out. Upon opening the app it asked me to log in or create a “My Mitt” account. The first page prompted me for basic information like my name and email address. That information apparently wasn’t good enough because then it took my to page two, where it  asked me for my phone number (not sure why this wasn’t pre-populated - amateurs) and home address, neither of which were optional. No address no mobile app.

Once I had finished giving Mitt my blood type, mother’s maden name and favorite color, (that was a joke), it warned me that by signing up for this app you are automatically signing up for the Mitt Romney Campaign’s contact list. So not only will I get to find out who Mitt’s VP will be, but I’ll also be bombarded by all things Mitt to my mobile phone and home address.

 The question that remains to be seen is how successful Mitt’s VP App actually will be and how will it compare to Obama’s 2008 mobile campaign? In my opinion, not very successful with the amount of hurdles it makes you jump through to sign up for the app, and that’s not even taking into consideration the 50% of Americans who can’t even download the app because they don’t have a smartphone.

 

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