Looking for a way to supercharge your SMS subscriber growth? In a recent study conducted by our friends over at HipCricket, they found that 44% of consumers were willing to provide personal information like their mobile phone number, in exchange for a reward, coupon or deal.
By encouraging your customers with a reward, coupon or deal to join your SMS campaign, much like companies such as Seattle Sun Tan, or Kohl’s as you can see below have done, you’ll be able to grow your SMS subscribers at a much faster rate.
Worried that customers will immediately unsubscribe after they receive the initial promotion? Don’t worry, from our research we’ve found that this is rarely the case with an average of only 2.3% of SMS subscribers unsubscribing after receiving the initial opt-in promotion.
With 44% of customers willing to provide brands personal information like a mobile phone number in exchange for a reward, coupon or deal, and SMS campaigns having an average subscriber retention rate of 98% after they receive the initial offer, this is a sure fire way to grow your SMS subscribers. Need help growing your own SMS subscribers, contact the SMS marketing experts at Tatango today.
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