I love going on rides, especially when they involve dinosaurs, but the recent ride that Jurassic Park 3D took me on with their SMS contest had me shaking my head in disappointment. Let me explain why below.
Oh awesome, an SMS contest being advertised on Facebook here, I must opt-in! I ditch my laptop and grab my mobile phone and text JP3D to the SMS short code 834567 to enter for a chance to instantly win tickets to see Jurassic Park 3D, or maybe even $1,000 in cold hard cash.
Ok, maybe not so instantly, but I’m still craving that cold hard cash, or at the very least a chance to win tickets to Jurassic Park 3D.
Wait… WTF? Did I just get sent to a website to enter the same contest that I thought I was being entered into when I ditched my computer a minute ago and texted JP3D to 834567 on my mobile phone?
While I’m all for integrating SMS into existing marketing channels (I actually highly encourage it), it has to have a purpose! If the only way to enter this contest was to sign up online, there was just no reason to incorporate SMS, and it should have just been left out. Now if this image was on a billboard out in the real world, then that would make a whole lot more sense, but remember this was found on Facebook. If the only way to enter this contest was to sign up online, they should have just said that….
Looking for a way to integrate SMS into your marketing mix in a way that actually makes sense? Give the SMS marketing experts at Tatango a ring to discuss at (206) 274-6599 ext 1, or drop us a message here.
