Leads360 recently commissioned a report on how text messaging impacted conversions in the sales process after analyzing 3.5 million lead records from more than 400 Leads360 customers across a variety of industries. The results are pretty amazing as you can see from the chart below.
For those prospects contacted by SMS both before and after phone contact, the conversion rate was 19.6% higher than the average for contacted leads. The conversion rate of prospects texted only after a relationship has been developed was 112.6% above the average conversion rate of contacted leads.
The only negative in using SMS for sales is sending a message before a relationship has even been developed, which resulted in a drop of 4.8% below the average conversion.
What does this mean when looking to use SMS in sales? People are positive and responsive when they receive a text message if they’ve already developed a relationship with you. On the other hand, people get really annoyed if you haven’t already developed that relationship and just start texting them. When people know you will text them beforehand, it will not only save you from lawsuits, being labeled a spammer, etc., but data shows it will also increase your sales conversions by over 100%.
Have you had any success using SMS for sales? Let us know in the comments section below.
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