SMS Marketing Blog

HipCricket Study Reveals Interesting Insights Into Mobile Consumer Behaviors

27th September 2012 - Posted by Derek Johnson in category SMS Marketing News

Mobile marketing is growing at a rapid rate, and yet a new study from our friends over at HipCricket says that 74% of consumers’ favorite brands are not currently advertising to them on their mobile phones.

This is an overwhelmingly high number of businesses that are missing out on a great way to not only engage with consumers, but also increase store traffic and revenue. This is especially true when the survey showed that 64% of consumers have made a purchase as a direct result of a mobile ad and 70% of those being  between the age of 25-34.

Other interesting facts from the Survey:

• 58% of consumers would be more likely to engage in their favorite brands mobile advertisement if they included an offer, deal or coupon
• 44% of consumers would be willing to provide personal information via a mobile website in return for a reward, coupon or deal.
• 45% of consumers say they have referred their friend to a product or service as a result of seeing or engaging in a mobile ad.