One of the common beginner mistakes when running a SMS campaign is not including the phrase “when you show this text message” in your promotions.
Why is this so important? The SMS campaign on the left makes customers think that everyone gets this promotion. The SMS campaign on the right makes customers think that this SMS promotion is only available to the customers that subscribed to receive your text messages. Don’t you want to reward the customers that were nice enough to give you permission to send SMS campaigns directly to their mobile phones? The best way to do this is to make your SMS promotions exclusive, and the easiest way to do this is to include the phrase “when you show this text message”. Simple huh?