Dunkin Donuts Uses Text Messaging To Increase App Downloads
Most brands nowadays already have mobile app landing pages with text-2-download functionality, but it’s much more rare to see a brand using text messaging in traditional media to make it easier for their customers to download their mobile apps. Recently when walking through the Boston airport, I stumbled upon a sign infront of a Dunkin’ Donuts, encouraging customers to download their app by texting “APP” to 386546, which conveniently spells “DUNKIN”.
And for a better close up:
When you text APP to 386546, you get the following text message. The best part, the website URL they’re using detects the mobile phone type, and automatically re-directs the consumer to the right app store for their mobile device. If you don’t want to build this functionality, check out the functionality behind the startup http://www.linksen.se.
Want more information on how to use text messaging to increase the amount of downloads you receive for your mobile app, check out this video I did that explains the entire process.
Interested in getting more downloads for your mobile app, give the text message marketing experts at Tatango a call at (206) 274-6599, or drop us an email to figure out how you can use our SMS Autoresponder feature to build exactly what Dunkin’ Donuts has in only a matter of minutes.