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Dunkin’ Donuts recently launched a new text messaging promotion geared towards young adults in the Boston area that increased in-store traffic to their Boston locations by 21%.
Dunkin’ Donuts had a local radio DJ advertise the text message promotion on-air, and ran mobile internet ads encouraging people to opt-in. The result was 7,500 consumers opting in to receive Dunkin’ Donuts text message promotions.
After the first text message promotion, Dunkin’ Donuts saw the following results:
This just goes to show how a successful SMS marketing campaign has the ability to drive big results.