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DoSomething.ORG Launches SMS Campaign

30th November 2011 - Posted by in category SMS Marketing Examples

Last night on Hulu I started noticing that DoSomething.org was running a considerable amount of advertisements with some type of text message call-to-action. If you’re not familiar with DoSomething.org, they are a non-profit organization that motivates young people to take action around social changes through national campaigns and grants for projects that make an impact.

Obviously text messaging is the premier way to reach the younger demographic with 80% of 16-17 year olds text messaging daily and it looks like this non-profit is taking advantage of that.

I took a screenshot of each ad and embedded them below, you can also watch all the video ads on their YouTube channel.

Do Something SMS Campaign - Text SPIT to 38383

Text SPIT to 38383

Do Something SMS Campaign - Text HUNGER to 38383 (2)

Text HUNGER to 38383

Do Something SMS Campaign - Text STEPUP to 38383 (2)

Text STEPUP to 38383

Do Something SMS Campaign - Text STEPUP to 38383

Text STEPUP to 38383

Do Something SMS Campaign - Text SPORTS to 38383

Text SPORTS to 38383

Do Something SMS Campaign - Text SUPPLIES to 30644

Text SUPPLIES to 38383

 

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