Click-Through Rates For SMS Marketing
Our friends at Signal recently published the click-through rates of a random sample of 20 large-scale SMS marketing campaigns run through their software. The average click-through rate experienced by these 20 SMS marketing campaigns was 6.16%, much higher than the national averages for email marketing at 2.8%. Good info for anyone thinking about using hyperlinks in their own SMS marketing campaign.
See more information on their blog.