Chipotle SMS Marketing Fails Again
Chipotle, has anyone ever told you that only 40% of the U.S. has a smartphone? If so, why the heck do you keep sending out SMS marketing campaigns that aren’t accesible to the 60% of your customers that don’t have smartphones?
Not counting the horrible SMS opt-in process, you’ve directed customers in the past via SMS to a mobile video, and now to a mobile website for information on your Halloween Boorito promotion and costume contest. See below.
The problem, only 40% of Americans have a smartphone (I feel like I need to keep repeating this to you guys), which means 60% aren’t even able to get the information that you are trying to get across.
The solution? Give enough information in the SMS message to get the critical information across to non-smartphone customers, then link out to a mobile website for more detailed information for smartphone customers. See below for how that would look.
Chipotle, maybe it’s time you took me up on my offer… (Tweet)