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This is a follow up blog post regarding Chipotle’s SMS campaign. After opting into their SMS campaign in store back in May of 2011, they just recently sent out their first SMS message. To say I was disappointed would be an understatement. I embedded the text message I received from them below.
Why so disappointing?
What do you think? Leave a comment below and let me know if you think their first text message was a success or failure.