SMS Marketing Blog
Category Archives: Text Message Marketing #FAIL
QR Code Marketing Fail
4th November 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL
I saw the following tweet and almost died laughing. I realize that QR codes are all the rage right now in marketing, but don’t implement a QR code, just for the sake of implementing a QR code.
Dazbog Coffee – Mobile Marketing Bait-n-Switch
25th October 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice
We’ve seen the mobile marketing bait-n-switch before with RadioShack’s Facebook advertising, but today we found another guilty company, Dazbog Coffee.
Chipotle SMS Marketing Fails Again
18th October 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Chipotle, has anyone ever told you that only 40% of the U.S. has a smartphone? If so, why the heck do you keep sending out SMS marketing campaigns that aren’t accesible to the 60% of your customers that don’t have smartphones?
Size Does Matter… in SMS Marketing
17th October 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice
You know why SMS messages are limited to 160 characters? One guy, Friedhelm Hillebrand said so. To read more about his story and the birth of SMS, you can read this interesting article in the L.A. Times. To respect Mr. Hillebrand’s wishes, we here at Tatango only allow our clients to send 160 characters in their SMS marketing messages.
Wells Fargo Text Message Scam
3rd October 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL
I’ve heard from numerous people in the Seattle area over the last 10 minutes that they’ve received the following text message claiming to be from Wells Fargo. This text message isn’t from Wells Fargo, this is a text message scam and should be ignored.
RadioShack’s Text Message Marketing Misleads Facebook Fans
30th September 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL
It feels like I’m beating up on RadioShack this week, but these mistakes they’re making are great lessons for any company to learn from when launching their own text message marketing campaign.
SMS Marketing QR Code #Fail – RadioShack
28th September 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL
This week I received the following RadioShack flyer in the mail. Usually I throw these things away (sorry, I mean recycle), but this one caught my eye. Look in the bottom right hand corner, see the QR code?
Spam 1,000+ Mobile Phone Numbers In 60 Seconds
26th September 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Anyone that has been following Tatango over the last few year knows that we are completely against text message spam. We’ve written letters to the Mobile Marketing Association, we’ve called out notorious spammers and even released our own report on how big of a problem text message spam really is.
Chipotle Disappoints SMS Subscribers
21st September 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL
This is a follow up blog post regarding Chipotle’s SMS campaign. After opting into their SMS campaign in store back in May of 2011, they just recently sent out their first SMS message. To say I was disappointed would be an understatement.
Emerald City Smoothie – Worst SMS Campaign of 2011
19th September 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Since starting Tatango in 2007, I’ve seen some pretty bad SMS campaigns. Some of the worst offenders of 2011 are below. While these SMS campaigns have been bad, I’ve never seen one as bad as the Emerald City Smoothie campaign I saw last week here in Seattle.
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