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Category Archives: Text Message Marketing #FAIL

CNN Text Message Alerts

How To Improve CNN Mobile Text Message Alerts

15th July 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

Most news organizations have text message alerts for sending breaking news to people, and CNN is no different. To opt-in to receive CNN breaking news text message alerts, you can text ALERTS TO 26688 on your mobile device.

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What To Do When A Mobile Coupon Expires

10th July 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

If you’re going to be linking out to a mobile coupon in your text message promotion, be sure to look at what happens when an SMS subscriber clicks on the link after the coupon has expired. Why? It’s very common for an SMS subscriber to miss the fine print in a text message, for example the expiration date, and just click on the link to the mobile coupon.

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Where’s The Value in Text Message Marketing?

25th June 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

I’ll be the first to admit that text message marketing isn’t cheap, especially with specific wireless carriers charging additional fees to SMS providers for sending text messages to their wireless subscribers. It’s because of the high costs to send text messages to customers, that brands want to see value from their text message marketing, and a lot of it! What does “value” mean for most brands? Yep, you guessed right… More Sales!

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When to Avoid Sending Text Message Promotions

4th June 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

Do you know the best times to send text message promotions to your customers? With text message marketing having open rates of 99%, it’s usually pretty common practice to send text message promotions to customers not too much in advance of a specific promotion. This is because you don’t want too much time to pass between when the subscriber receives the text message promotion, and when the redemption window for that specific promotion is open. What about when not to send a text message promotion to your SMS subscribers?

Casino Text Message Marketing

How To Avoid This Casino SMS Marketing Mistake

19th March 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

Recently mobile marketing for casinos has been a hot topic, so much so that our friends at Mobile Marketing Watch launched mGamingWatch, a blog dedicated to keeping a close eye on the pulse of the mobile gaming industry. With casinos exploring mobile marketing, including SMS marketing, you can bet there’s going to be some mistakes that are going to made, which is why we blog so much here at Tatango. By reading our blog and learning from other’s mistakes, you’ll be able to avoid many of the most common SMS marketing mistakes that can cripple any campaign from the very …

Avenue Retail Stores

Avoid This Common MMS Marketing Mistake

4th March 2014 - Posted by Derek Johnson in category SMS Marketing Examples, Text Message Marketing #FAIL

Thinking about using MMS marketing to reach your customers? Before you hit send on your MMS marketing campaign, please check for one common mistake, which we continue to see brands making when using MMS marketing.

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Kiehl’s Wins Award For Longest SMS Opt-In Process

3rd March 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

While Kiehl’s has been crushing it with their SMS marketing campaign, achieving a 73% redemption rate during their 6 month pilot program, their opt-in process definitely wins the award for the longest opt-in process I’ve ever seen.

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Back to Basics in SMS Marketing

26th February 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

While it’s always a good idea to AB test your SMS promotions, it’s also a good idea to continually test your SMS marketing campaign to make sure everything is working as it should. While putting together a list of the top 100 brands using text message marketing, I was shocked to find that three of the brands had major issues when collecting email addresses during the mobile opt-in process.

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Should Twilio Be Used For SMS Marketing?

24th February 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

With the rise in popularity of Twilio, we’ve recently seen an increase in the amount of discussions with brands about whether they should be using an SMS gateway (sometimes referred to as an SMS aggregator), or an SMS marketing platform.

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Caesars Entertainment Wins 2013 Award for Worst SMS Advertisement

23rd December 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

While we’ve seen some pretty bad SMS advertisements in the past, I think this one from Caesars Entertainment wins the award for the worst SMS advertisement of 2013, maybe even of all time, but we’ll let you be the judge on that one.