Thinking about using MMS marketing to reach your customers? Before you hit send on your MMS marketing campaign, please check for one common mistake, which we continue to see brands making when using MMS marketing.
While Kiehl’s has been crushing it with their SMS marketing campaign, achieving a 73% redemption rate during their 6 month pilot program, their opt-in process definitely wins the award for the longest opt-in process I’ve ever seen.
While it’s always a good idea to AB test your SMS promotions, it’s also a good idea to continually test your SMS marketing campaign to make sure everything is working as it should. While putting together a list of the top 100 brands using text message marketing, I was shocked to find that three of the brands had major issues when collecting email addresses during the mobile opt-in process.
With the rise in popularity of Twilio, we’ve recently seen an increase in the amount of discussions with brands about whether they should be using an SMS gateway (sometimes referred to as an SMS aggregator), or an SMS marketing platform.
While we’ve seen some pretty bad SMS advertisements in the past, I think this one from Caesars Entertainment wins the award for the worst SMS advertisement of 2013, maybe even of all time, but we’ll let you be the judge on that one.
30th October 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
If you haven’t heard, the entire text message marketing industry went completely crazy earlier this month due to changes in the Telephone Consumer Protection Act that went into effect on October 16, 2013. While many brands that had previously not received consent to text message their customers frantically tried to re-opt in SMS subscribers before the deadline, some brands took a different approach.
28th June 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
This MMS message was just too funny not to post to our blog. While MMS campaigns can have awesome results, like we saw with Avenue’s MMS campaign achieving a 6,600% ROI, or the cool Van’s valentines day MMS campaign, this MMS definitely didn’t live up to those standards.
11th June 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Who doesn’t love a little Hollywood gossip every once and awhile? If you do, most likely you’ve visited famed Hollywood gossip site TMZ for your fix. If you’re a true diehard fan of Hollywood gossip, you may have signed up for TMZ mobile alerts, which sends you a text message straight to your mobile device when breaking “news” happens.
Sometimes even the best SMS marketing intentions can go wrong. Recently when walking through Northgate Mall here in Seattle I saw the following advertisement encouraging me to interact with the ad by text message.
20th April 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Great Clips’ SMS marketing campaign could learn a few things from Robert Browning, the poet who penned the phrase “less is more” over a hundred years ago. Take for example what happens when you opt in to the Great Clips SMS marketing campaign from their website here.