Sometimes even the best SMS marketing intentions can go wrong. Recently when walking through Northgate Mall here in Seattle I saw the following advertisement encouraging me to interact with the ad by text message.
20th April 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Great Clips’ SMS marketing campaign could learn a few things from Robert Browning, the poet who penned the phrase “less is more” over a hundred years ago. Take for example what happens when you opt in to the Great Clips SMS marketing campaign from their website here.
13th April 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
I love going on rides, especially when they involve dinosaurs, but the recent ride that Jurassic Park 3D took me on with their SMS contest had me shaking my head in disappointment. Let me explain why below.
24th February 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Have you seen the website www.hadonejob.com yet? To sum it up, it’s a website full of images chronicling jobs that were done wrong. Below is an example of the funny images you’ll find on the website.
Are you in the market to purchase a vanity short code? If so, you’re going to have a lot of options when it comes to picking a 5-6 digit combination of numbers. One thing to remember when selecting a vanity short code is to never use more than three consecutive numbers.
22nd January 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Nothing makes me more angry than seeing a text message marketing campaign pull the old bait-n-switch on consumers. Don’t know what a text message marketing bait-n-switch is? Watch this video, or read the blog post about the last offender, Dazbog Coffee.
Politicians are known for flip-flopping on the issues, but what about on mobile marketing strategies? It looks like Mitt Romney did a little flip-flopping this morning as he abandoned the idea of announcing his Vice Presidential running mate first to supporters that downloaded his mobile app.
30th July 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
How cool is that? If you look at the new Sprite plastic bottles, you’ll see they’ve printed their SMS short code 777483 right on the bottle. What great exposure for a major national brand to put their SMS short code so front and center on their product.
16th April 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
While at my local Walgreens this weekend, I saw that they were encouraging customers to use text messaging to download their new mobile app. Awesome use of an SMS Autoresponder if you ask me.