SMS Marketing Blog
Category Archives: Text Message Marketing #FAIL
Short Codes Are Numbers Not Words
18th January 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Just a friendly reminder, it’s never a good idea to translate the numbers in your SMS marketing short code into letters. As you can see in this Starbucks ad, they’ve displayed the short code 697289 as “MYSBUX”. The reason you don’t want to spell out your short code is that SMS marketing is already a new concept.
Seriously Office Max?
10th January 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
OfficeMax needs to realize that different mediums require different types of ad copy. I received the following text message from OfficeMax earlier this month, with a staggering 16 character coupon code. Obviously consumers can use the copy/paste function, but for a mobile, this coupon code length seems extremely excessive.
#FAIL – SMS Marketing and Hyperlinks
6th January 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
You would think after a post entitled iLoop Ignoring Details Renders SMS Campaign Useless, iLoop would review their text messages before they send them out. This isn’t the case with their text message campaign sent out today.
Lucky Mag SMS Call To Action #FAIL
30th December 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Our good friend over at Mollie In Seattle sent us the following SMS call to action fail from Lucky Mag. While this “Text to Buy” idea is awesome, the verbiage in the call to action is horrible. There are a few things wrong here.
Ignoring Details – Renders SMS Campaign Useless
14th December 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL
This is a guest post by our friend Kelly McIvor who runs Mobile Marketing Fail, a blog solely devoted to calling out brands that screw up their mobile marketing campaigns. Definitely a fun read for anyone in the mobile marketing industry. The author’s views are entirely their own and may not reflect the views of Tatango, Inc.
Awkward QR Code Advertising
8th November 2011 - Posted by Derek Johnson in category Fun Text Messaging Stuff, Text Message Marketing #FAIL
Our friend Tyler Ridings sent us the following QR code advertisement that he snapped on his mobile phone. At first glance, I didn’t see the problem…
QR Code Marketing Fail
4th November 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL
I saw the following tweet and almost died laughing. I realize that QR codes are all the rage right now in marketing, but don’t implement a QR code, just for the sake of implementing a QR code.
Dazbog Coffee – Mobile Marketing Bait-n-Switch
25th October 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice
We’ve seen the mobile marketing bait-n-switch before with RadioShack’s Facebook advertising, but today we found another guilty company, Dazbog Coffee.
Chipotle SMS Marketing Fails Again
18th October 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Chipotle, has anyone ever told you that only 40% of the U.S. has a smartphone? If so, why the heck do you keep sending out SMS marketing campaigns that aren’t accesible to the 60% of your customers that don’t have smartphones?
Size Does Matter… in SMS Marketing
17th October 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice
You know why SMS messages are limited to 160 characters? One guy, Friedhelm Hillebrand said so. To read more about his story and the birth of SMS, you can read this interesting article in the L.A. Times. To respect Mr. Hillebrand’s wishes, we here at Tatango only allow our clients to send 160 characters in their SMS marketing messages.
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