30th October 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
If you haven’t heard, the entire text message marketing industry went completely crazy earlier this month due to changes in the Telephone Consumer Protection Act that went into effect on October 16, 2013. While many brands that had previously not received consent to text message their customers frantically tried to re-opt in SMS subscribers before the deadline, some brands took a different approach.
28th June 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
This MMS message was just too funny not to post to our blog. While MMS campaigns can have awesome results, like we saw with Avenue’s MMS campaign achieving a 6,600% ROI, or the cool Van’s valentines day MMS campaign, this MMS definitely didn’t live up to those standards.
11th June 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Who doesn’t love a little Hollywood gossip every once and awhile? If you do, most likely you’ve visited famed Hollywood gossip site TMZ for your fix. If you’re a true diehard fan of Hollywood gossip, you may have signed up for TMZ mobile alerts, which sends you a text message straight to your mobile device when breaking “news” happens.
Sometimes even the best SMS marketing intentions can go wrong. Recently when walking through Northgate Mall here in Seattle I saw the following advertisement encouraging me to interact with the ad by text message.
20th April 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Great Clips’ SMS marketing campaign could learn a few things from Robert Browning, the poet who penned the phrase “less is more” over a hundred years ago. Take for example what happens when you opt in to the Great Clips SMS marketing campaign from their website here.
13th April 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
I love going on rides, especially when they involve dinosaurs, but the recent ride that Jurassic Park 3D took me on with their SMS contest had me shaking my head in disappointment. Let me explain why below.
24th February 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Have you seen the website www.hadonejob.com yet? To sum it up, it’s a website full of images chronicling jobs that were done wrong. Below is an example of the funny images you’ll find on the website.
Are you in the market to purchase a vanity short code? If so, you’re going to have a lot of options when it comes to picking a 5-6 digit combination of numbers. One thing to remember when selecting a vanity short code is to never use more than three consecutive numbers.
22nd January 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Nothing makes me more angry than seeing a text message marketing campaign pull the old bait-n-switch on consumers. Don’t know what a text message marketing bait-n-switch is? Watch this video, or read the blog post about the last offender, Dazbog Coffee.