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Category Archives: Text Message Marketing #FAIL

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When Selecting an SMS Keyword, Don’t Make This Mistake

20th May 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

Sometimes even the best SMS marketing intentions can go wrong. Recently when walking through Northgate Mall here in Seattle I saw the following advertisement encouraging me to interact with the ad by text message.

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Great Clips Storefront

Less Is More When It Comes To SMS Marketing

20th April 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL

Great Clips’ SMS marketing campaign could learn a few things from Robert Browning, the poet who penned the phrase “less is more” over a hundred years ago. Take for example what happens when you opt in to the Great Clips SMS marketing campaign from their website here.

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Jurassic Park Facebook Text Messaging Contest

Jurassic Park SMS Contest Takes Fans On Wild Ride

13th April 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL

I love going on rides, especially when they involve dinosaurs, but the recent ride that Jurassic Park 3D took me on with their SMS contest had me shaking my head in disappointment. Let me explain why below.

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Text Message Campaign

Can You Spot The Mistake?

5th April 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL

Can you spot the mistake Golden Krust Bakery made in their advertisement promoting their new mobile text club? Let us know in the comments below if you can spot it.

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Text Alert Example

Sears Text Alerts – You Had One Job…

24th February 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL

Have you seen the website www.hadonejob.com yet? To sum it up, it’s a website full of images chronicling jobs that were done wrong. Below is an example of the funny images you’ll find on the website.

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Purchasing a vanity short code

Read This Before Selecting a Vanity Short Code

4th February 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

Are you in the market to purchase a vanity short code? If so, you’re going to have a lot of options when it comes to picking a 5-6 digit combination of numbers. One thing to remember when selecting a vanity short code is to never use more than three consecutive numbers.

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sms marketing bait-n-switch

Pro-Cuts Pulls Bait-n-Switch on Rangers Fans

22nd January 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL

Nothing makes me more angry than seeing a text message marketing campaign pull the old bait-n-switch on consumers. Don’t know what a text message marketing bait-n-switch  is? Watch this video, or read the blog post about the last offender, Dazbog Coffee.

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Mitt Romney

Romney Announces VP with Text Message

11th August 2012 - Posted by Derek Johnson in category SMS Marketing Examples, Text Message Marketing #FAIL

Politicians are known for flip-flopping on the issues, but what about on mobile marketing strategies? It looks like Mitt Romney did a little flip-flopping this morning as he abandoned  the idea of announcing his Vice Presidential running mate first to supporters that downloaded his mobile app.

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Sprite Logo

Sprite SMS Campaign – Cool Idea, Didn’t Work…

30th July 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL

How cool is that? If you look at the new Sprite plastic bottles, you’ll see they’ve printed their SMS short code 777483 right on the bottle. What great exposure for a major national brand to put their SMS short code so front and center on their product.

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walgreens-logo-pot2

Walgreens SMS Keyword Mistake

16th April 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL

While at my local Walgreens this weekend, I saw that they were encouraging customers to use text messaging to download their new mobile app. Awesome use of an SMS Autoresponder if you ask me.

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