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Text Message Marketing #fail | SMS Marketing Blog

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Category Archives: Text Message Marketing #FAIL

Casino Text Message Marketing

How To Avoid This Casino SMS Marketing Mistake

19th March 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

Recently mobile marketing for casinos has been a hot topic, so much so that our friends at Mobile Marketing Watch launched mGamingWatch, a blog dedicated to keeping a close eye on the pulse of the mobile gaming industry. With casinos exploring mobile marketing, including SMS marketing, you can bet there’s going to be some mistakes that are going to made, which is why we blog so much here at Tatango. By reading our blog and learning from other’s mistakes, you’ll be able to avoid many of the most common SMS marketing mistakes that can cripple any campaign from the very …

Avenue Retail Stores

Avoid This Common MMS Marketing Mistake

4th March 2014 - Posted by Derek Johnson in category SMS Marketing Examples, Text Message Marketing #FAIL

Thinking about using MMS marketing to reach your customers? Before you hit send on your MMS marketing campaign, please check for one common mistake, which we continue to see brands making when using MMS marketing.

fail

Kiehl’s Wins Award For Longest SMS Opt-In Process

3rd March 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

While Kiehl’s has been crushing it with their SMS marketing campaign, achieving a 73% redemption rate during their 6 month pilot program, their opt-in process definitely wins the award for the longest opt-in process I’ve ever seen.

run-a-test

Back to Basics in SMS Marketing

26th February 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

While it’s always a good idea to AB test your SMS promotions, it’s also a good idea to continually test your SMS marketing campaign to make sure everything is working as it should. While putting together a list of the top 100 brands using text message marketing, I was shocked to find that three of the brands had major issues when collecting email addresses during the mobile opt-in process.

Twilio-Logo

Should Twilio Be Used For SMS Marketing?

24th February 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

With the rise in popularity of Twilio, we’ve recently seen an increase in the amount of discussions with brands about whether they should be using an SMS gateway (sometimes referred to as an SMS aggregator), or an SMS marketing platform.

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Caesars Entertainment Wins 2013 Award for Worst SMS Advertisement

23rd December 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

While we’ve seen some pretty bad SMS advertisements in the past, I think this one from Caesars Entertainment wins the award for the worst SMS advertisement of 2013, maybe even of all time, but we’ll let you be the judge on that one.

TCPA Deadline

Brands Still Playing Catch-Up To New TCPA Text Messaging Laws

30th October 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL

If you haven’t heard, the entire text message marketing industry went completely crazy earlier this month due to changes in the Telephone Consumer Protection Act that went into effect on October 16, 2013. While many brands that had previously not received consent to text message their customers frantically tried to re-opt in SMS subscribers before the deadline, some brands took a different approach.

MMS Marketing Mistake

MMS Marketing Fail

28th June 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL

This MMS message was just too funny not to post to our blog. While MMS campaigns can have awesome results, like we saw with Avenue’s MMS campaign achieving a 6,600% ROI, or the cool Van’s valentines day MMS campaign, this MMS definitely didn’t live up to those standards.

TMZ - Harvey Levin

How to Make TMZ Mobile Alerts Better

11th June 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL

Who doesn’t love a little Hollywood gossip every once and awhile? If you do, most likely you’ve visited famed Hollywood gossip site TMZ for your fix. If you’re a true diehard fan of Hollywood gossip, you may have signed up for TMZ mobile alerts, which sends you a text message straight to your mobile device when breaking “news” happens.

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When Selecting an SMS Keyword, Don’t Make This Mistake

23rd May 2013 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

Sometimes even the best SMS marketing intentions can go wrong. Recently when walking through Northgate Mall here in Seattle I saw the following advertisement encouraging me to interact with the ad by text message.