SMS Marketing Blog
Category Archives: Text Message Marketing #FAIL
Twilio Continues to Send SMS Spam, Even After Lawsuit
19th April 2012 - Posted by Derek Johnson in category SMS Marketing News, Text Message Marketing #FAIL
Sending text message spam is not cool, but allowing others to send text message spam through your platform is super not cool, and can result in costly class action lawsuits. Twilio found this out the hard way last year, when they allowed GroupMe to send unsolicited text messages through their platform.
Walgreens SMS Keyword Mistake
16th April 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
While at my local Walgreens this weekend, I saw that they were encouraging customers to use text messaging to download their new mobile app. Awesome use of an SMS Autoresponder if you ask me.
SMS Marketing Fail – Shortest Campaign Ever
14th March 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Some text message marketing campaigns are run for a week, some months, some even years. Local Seattle plumbing company, Beacon Plumbing looks like they abandoned their SMS campaign only 19 minutes after it started.
TextMarks SMS Spam Lawsuit – What it Means for SMS Marketing
10th March 2012 - Posted by Derek Johnson in category SMS Marketing News, Text Message Marketing #FAIL
Last year we broke the story about how Jiffy Lube was sending unsolicited text messages to consumers. It turns out, the text messages were being sent by SMS provider TextMarks on behalf of Heartland Automotive Services, who operates 435 Jiffy Lube stations.
Short Codes Are Numbers Not Words
18th January 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Just a friendly reminder, it’s never a good idea to translate the numbers in your SMS marketing short code into letters. As you can see in this Starbucks ad, they’ve displayed the short code 697289 as “MYSBUX”. The reason you don’t want to spell out your short code is that SMS marketing is already a new concept.
Seriously Office Max?
10th January 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
OfficeMax needs to realize that different mediums require different types of ad copy. I received the following text message from OfficeMax earlier this month, with a staggering 16 character coupon code. Obviously consumers can use the copy/paste function, but for a mobile, this coupon code length seems extremely excessive.
#FAIL – SMS Marketing and Hyperlinks
6th January 2012 - Posted by Derek Johnson in category Text Message Marketing #FAIL
You would think after a post entitled iLoop Ignoring Details Renders SMS Campaign Useless, iLoop would review their text messages before they send them out. This isn’t the case with their text message campaign sent out today.
Lucky Mag SMS Call To Action #FAIL
30th December 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL
Our good friend over at Mollie In Seattle sent us the following SMS call to action fail from Lucky Mag. While this “Text to Buy” idea is awesome, the verbiage in the call to action is horrible. There are a few things wrong here.
Ignoring Details – Renders SMS Campaign Useless
14th December 2011 - Posted by Derek Johnson in category Text Message Marketing #FAIL
This is a guest post by our friend Kelly McIvor who runs Mobile Marketing Fail, a blog solely devoted to calling out brands that screw up their mobile marketing campaigns. Definitely a fun read for anyone in the mobile marketing industry. The author’s views are entirely their own and may not reflect the views of Tatango, Inc.
Awkward QR Code Advertising
8th November 2011 - Posted by Derek Johnson in category Fun Text Messaging Stuff, Text Message Marketing #FAIL
Our friend Tyler Ridings sent us the following QR code advertisement that he snapped on his mobile phone. At first glance, I didn’t see the problem…
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