10th March 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Our good friends across the pond at Text Marketer put together some ideas below to help get your creative juices flowing, when it comes to crafting the perfect first sentence of your SMS promotion.
While Kiehl’s has been crushing it with their SMS marketing campaign, achieving a 73% redemption rate during their 6 month pilot program, their opt-in process definitely wins the award for the longest opt-in process I’ve ever seen.
While it’s always a good idea to AB test your SMS promotions, it’s also a good idea to continually test your SMS marketing campaign to make sure everything is working as it should. While putting together a list of the top 100 brands using text message marketing, I was shocked to find that three of the brands had major issues when collecting email addresses during the mobile opt-in process.
With the rise in popularity of Twilio, we’ve recently seen an increase in the amount of discussions with brands about whether they should be using an SMS gateway (sometimes referred to as an SMS aggregator), or an SMS marketing platform.
At Tatango we’re constantly asked about why we blog so much. While we love to share news about Tatango, the SMS marketing industry, our clients, etc., the biggest reason why we blog is to teach marketers about SMS marketing. This allows marketers that read our blog, to benefit from the lessons learned from the SMS marketing campaigns that have come before. One of the most frustrating parts though about blogging for this reason, is that many of the mistakes we’ve written about in the past, are still being made by marketers. For example, New York & Company.
Is couponing a big part of your marketing strategy? If so, you have to see how Family Dollar, a regional chain of variety stores with over 7,100 locations, is using SMS auto replies to eliminate the need for consumers to print coupons from their website.
24th December 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
One thing that really makes me mad about the SMS marketing industry is that when a brand is interested in SMS marketing, accurate information is extremely hard to find. This unfortunately allows SMS providers to say whatever they want, as there’s no way for a brand to confirm what they’re saying is true of false. It gets even worse when a brand reaches out to multiple SMS providers for information, and they’re told completely different things from each provider. This leaves the brand completely confused and frustrated by SMS marketing, and rightfully so.
While we’ve seen some pretty bad SMS advertisements in the past, I think this one from Caesars Entertainment wins the award for the worst SMS advertisement of 2013, maybe even of all time, but we’ll let you be the judge on that one.
19th December 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
One of the most common questions we get from brands using SMS marketing is what should we be sending our SMS subscribers? Well instead of listening to us, we suggest asking consumers what they want to receive. To save you some time, our good friends at Responsys actually asked consumers this exact question. Well actually they asked consumers “if you were to receive the following types of offers on your mobile device, how likely is each to trigger an action on your part?”
5th November 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
While we love to give SMS marketing advice on our blog here at Tatango, it’s always best for brands to AB test this advice, as not all brands or consumers are the same, and while some advice may work for some brands, it may not work for all brands.