Sometimes even the best SMS marketing intentions can go wrong. Recently when walking through Northgate Mall here in Seattle I saw the following advertisement encouraging me to interact with the ad by text message.
8th May 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
With the explosion of mobile marketing over the last couple of years, we here at Tatango have seen an increasing interest in location based SMS campaigns. While this type of technology has been around for years, there’s still a lot of questions regarding location based mobile marketing, and concepts like mobile geofencing, and how these technologies can be used to improve your SMS marketing campaigns.
17th April 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
Just how far in advance should you send a restaurant text promotion to your customers? Some feel you should send a text promotion the same day of the meal because 90% of are read in the first 3 minutes. Others say you should send a text message a day or more in advance. A survey done by thinkinsights with Google sheds some light onto this question by determining how far in advance restaurant customers are making decisions about where to eat their next meal.
Are you interested in learning how to use SMS marketing to increase your sales? If so, this is your lucky day! Tatango CEO, Derek Johnson will be doing a webinar on March 6, 2013 at 12PM PST sponsored by LogMyCalls, with the founder of SparkPage, Peter Tanham. During the webinar, Derek and Peter will discuss the different techniques and strategies used by mobile marketers to increase sales for their businesses.
In a recent HipCricket survey, it was found that 57% of consumers said they would be interested in opting in to a brand’s SMS loyalty program. Does your business have its own SMS loyalty program? If not, there are 10 key things you want to know before creating your own SMS loyalty program.
Are you in the market to purchase a vanity short code? If so, you’re going to have a lot of options when it comes to picking a 5-6 digit combination of numbers. One thing to remember when selecting a vanity short code is to never use more than three consecutive numbers.
1st November 2012 - Posted by Derek Johnson in category Text Message Marketing Advice
If you are looking to setup an text message marketing campaign, than it is important that you understand the Telephone Consumer Protection Act (TCPA) or you could face some hefty fines for SMS spam like Jiffy Lube & TextMarks or the Academy of Design and Technology.
13th September 2012 - Posted by Derek Johnson in category Text Message Marketing Advice
Placing a hyperlink within a text message is an easy way to engage and send information to your customers. A hyperlink can direct customers to a mobile website, a survey, an app download, a mobile video, etc. The problem is that most hyperlinks are pretty lengthy and can eat up characters in a text, this is why we suggest using a “URL shortener”, which is a tool that makes long hyperlinks short.
18th April 2012 - Posted by Derek Johnson in category Text Message Marketing Advice
Are you looking for an SMS aggregator? The first thing you want to figure out is the difference between a tier 1 SMS aggregator and a tier 2 SMS aggregator.