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Category Archives: Text Message Marketing Advice

Transferring SMS Short Codes

MMA Best Practices – Transferring SMS Marketing Short Codes

20th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

Are you interested transferring SMS short codes? If so, it’s always a good idea for you to be aware of industry best practices before you actually transfer your subscribers from one short code to another. While the TCPA, or CTIA doesn’t have any laws or rules for transferring SMS subscribers from one short code to another, the Mobile Marketing Association does have some best practices, which we’ll be covering in this blog post.

Free SMS Marketing Webinar - SMS Keywords

Free Text Message Marketing Webinar – How to Select SMS Keywords

19th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

Are you starting a new text message marketing campaign? If so, when setting up your SMS campaign, one of the first things you’ll have to do is select an SMS keyword. This can be a daunting task—selecting the wrong keyword can significantly decrease the number of opt-ins your SMS campaign receives, which will have a significant impact on the overall success of the campaign.

Free SMS Marketing Webinar - Growing SMS Subscribers

Free SMS Marketing Webinar – How to Grow SMS Subscribers

15th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

The most challenging part of starting an SMS campaign is growing your subscriber base. Luckily for you, here at Tatango we have helped thousands of businesses add millions of SMS subscribers to their SMS marketing campaigns.

CTIA SMS Marketing Audits

CTIA SMS Marketing Audits Result in a 20% Failure Rate

14th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice, Text Message Marketing Statistics

Did your SMS marketing campaign fail a CTIA audit in June? If so, you’re not alone, as 20% of SMS marketing advertisements that were audited by the CTIA in June, and 42.3% of SMS marketing messages failed their CTIA audits. The CTIA audited 1,751 campaigns, with 386 of those campaigns failing their audits.

Customer Text Messaging

Can I Text Message My Customers Legally?

12th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

We very often hear businesses ask us the question of whether they can legally text message their customers? This question from businesses usually gets asked when the business is new to SMS marketing, and has already collected their customer’s mobile phone numbers. Before we help you determine whether you can legally text message your customers, it’s a good idea to get a little background on the law that determines whether you can text message your customer legally or not.

Text Message Marketing Best Practices

Text Message Marketing Best Practices – Web Opt-In Requirements

9th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

With a web opt-in, the text message marketing best practices get a little tricky, but that’s why we’re here to hold your hand through the process. If you really think about it, anyone can enter any mobile phone number (even yours) into a website or point-of-sale system. It’s for this reason that it’s essential, as well as required by the CTIA text message marketing best practices, that the customer submit to a lie detector test to prove they have entered their own number.

SMS Marketing Agency

SMS Marketing For Agencies [Free Beginner's Guide]

6th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

Are you a marketing agency looking to start offering SMS marketing to you clients? If so, we’ve got some awesome news for you! Tatango recently developed a free beginner’s guide to SMS marketing for agencies, with the help of our good friends at MobileMixed.com.

SMS Marketing TCPA Laws

How To Properly Keep TCPA SMS Marketing Records

4th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

What happens if you got consent to send a customer SMS marketing messages, but now that customer denies it? In a dispute over whether or not SMS marketing consent was obtained from a customer, it’s your business’ responsibility to bear the burden of proof and demonstrate that a clear and conspicuous disclosure was provided.

SMS Advertising Ideas - Tower Grill Receipt

SMS Advertising Ideas – Utilizing Customer Receipts

1st August 2014 - Posted by Derek Johnson in category SMS Marketing Examples, Text Message Marketing Advice

Are you looking for SMS advertising ideas? If so, we’ve got something special for you today, as we wanted to introduce you to the receipt. More importantly though, we wanted to show you how you can use receipts as yet another place to advertise your SMS marketing campaign to customers.

SMS Marketing Laws

SMS Marketing – What’s the Difference Between the CTIA, FCC and MMA?

31st July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

There’s a lot of confusion and misinformation in SMS marketing about laws, compliance and best practices. In our experience, the majority of the confusion comes from businesses not knowing the difference between the CTIA, the FCC and the MMA and the role each of them plays in SMS marketing.