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Category Archives: Text Message Marketing Advice

TCPA Laws for SMS Marketing

What Happens When Your Business Violates TCPA SMS Marketing Laws?

28th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

So you’ve decided not to listen to anything we’ve told you in our awesome free guide to TCPA SMS marketing compliance, and have sent marketing text messages to mobile phone numbers whose owners didn’t give you their prior express written consent. What’s the worst that could happen? It’s only a text message, right?

Consent Not Required to Purchase - TCPA Laws

Consent Not Required as Condition of Purchase – TCPA SMS Marketing Laws

24th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

When it comes to SMS marketing, there’s a lot of confusion when it comes to the Telephone Consumer Protection Act, or sometimes referred to as the TCPA. A lot of that confusion comes from the fact that the TCPA says that “Consent is not required as a condition of purchase”. In this post, we’ll explain what exactly this means, and why it’s critical to understand as a business running a text message marketing campaign.

Growing SMS Marketing Subscribers

Learn How To Increase New SMS Subscribers by 520%

21st July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

Ever wonder why your SMS subscriber database isn’t growing as fast as other Tatango customers that we feature here on this blog? There’s usually a reason, and that’s because you’re not incentivizing your customers to opt-in. There’s a reason why brands like Julep were able to generate 5,000 new SMS subscribers within the first 24 hours of launching their SMS campaign, or why Taco Bell gained 15,000 new subscribers in the first five weeks of their campaign.

SMS Geofencing

How Does SMS Geofencing Work?

17th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

Recently we’ve received a ton of questions here at Tatango about SMS geofencing, which is sometimes referred to as SMS geo targeting. While we’ve written about this technology in great detail before on this blog, maybe we need to be more clear as to how exactly a brand would use SMS geofencing in an actual SMS marketing campaign.

TCPA Text Message Marketing Laws

TCPA SMS Marketing – What Does Written Consent Mean?

16th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

When it comes to SMS marketing, there’s a lot of confusion when it comes to the Telephone Consumer Protection Act, or sometimes referred to as the TCPA. A lot of that confusion comes from the fact that the TCPA requires that your customers give you their “prior express written consent” before you can send marketing text messages to them. In this post, we’ll explain how you can get prior express written consent from your customers, to make sure that you remain TCPA compliant in your text message marketing efforts.

CNN Text Message Alerts

How To Improve CNN Mobile Text Message Alerts

15th July 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

Most news organizations have text message alerts for sending breaking news to people, and CNN is no different. To opt-in to receive CNN breaking news text message alerts, you can text ALERTS TO 26688 on your mobile device.

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The Most Overlooked Measurement Tool In SMS Marketing

14th July 2014 - Posted by Derek Johnson in category Text Message Marketing Advice

When it comes to measuring the success of a text message marketing campaign, it’s very common for brands to track redemptions through a unique coupon code, or even a web link, but there’s one method that is highly overlooked in our opinion.

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What To Do When A Mobile Coupon Expires

10th July 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

If you’re going to be linking out to a mobile coupon in your text message promotion, be sure to look at what happens when an SMS subscriber clicks on the link after the coupon has expired. Why? It’s very common for an SMS subscriber to miss the fine print in a text message, for example the expiration date, and just click on the link to the mobile coupon.

How to Select SMS Keywords

Learn The Secrets of Selecting the Perfect SMS Keyword

3rd July 2014 - Posted by Derek Johnson in category Tatango News, Text Message Marketing Advice

Before starting an SMS marketing campaign, it’s critical that you select the right SMS keyword. Why? The SMS keyword acts as the entry point for customers to join your campaign, so if not selecting with care, customers may not be able to join your SMS marketing campaign. If your customers are unable to join your SMS campaign, you’ll be unable to grow your SMS subscribers, which can have a significant impact on the overall success of your campaign.

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Where’s The Value in Text Message Marketing?

25th June 2014 - Posted by Derek Johnson in category Text Message Marketing #FAIL, Text Message Marketing Advice

I’ll be the first to admit that text message marketing isn’t cheap, especially with specific wireless carriers charging additional fees to SMS providers for sending text messages to their wireless subscribers. It’s because of the high costs to send text messages to customers, that brands want to see value from their text message marketing, and a lot of it! What does “value” mean for most brands? Yep, you guessed right… More Sales!