27th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
When it comes to SMS marketing best practices, you’ll want to make sure your SMS autoresponder campaign is CTIA compliant. An SMS autoresponder campaign that isn’t following SMS marketing best practices can have their SMS autoresponder campaign suspended by the CTIA. The first step in making sure you’re following CTIA SMS marketing best practices is to make sure that you’re advertising your SMS autoresponder campaign correctly.
26th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Are you looking for the ultimate guide to creating the perfect SMS promotions for your business? The kind of promotions that will get opened by your customers, get read, and most importantly, result in new sales for your business? If so, we’ve got good news for you, as we recently released our free Tatango guide to SMS promotions.
When it comes to increasing SMS subscribers, one of the best places to advertise your SMS campaign is in-store. That’s easy to say, but a question that we hear all the time at Tatango is where in-store? Well have you ever thought about advertising your SMS campaign at the checkout? More specifically, on the point of sale system, that thing that customers swipe their credit cards through to make a purchase. Need some example to get your creative SMS advertising juices flowing, we’ve got you covered!
20th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Are you interested transferring SMS short codes? If so, it’s always a good idea for you to be aware of industry best practices before you actually transfer your subscribers from one short code to another. While the TCPA, or CTIA doesn’t have any laws or rules for transferring SMS subscribers from one short code to another, the Mobile Marketing Association does have some best practices, which we’ll be covering in this blog post.
19th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Are you starting a new text message marketing campaign? If so, when setting up your SMS campaign, one of the first things you’ll have to do is select an SMS keyword. This can be a daunting task—selecting the wrong keyword can significantly decrease the number of opt-ins your SMS campaign receives, which will have a significant impact on the overall success of the campaign.
15th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
The most challenging part of starting an SMS campaign is growing your subscriber base. Luckily for you, here at Tatango we have helped thousands of businesses add millions of SMS subscribers to their SMS marketing campaigns.
Did your SMS marketing campaign fail a CTIA audit in June? If so, you’re not alone, as 20% of SMS marketing advertisements that were audited by the CTIA in June, and 42.3% of SMS marketing messages failed their CTIA audits. The CTIA audited 1,751 campaigns, with 386 of those campaigns failing their audits.
12th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
We very often hear businesses ask us the question of whether they can legally text message their customers? This question from businesses usually gets asked when the business is new to SMS marketing, and has already collected their customer’s mobile phone numbers. Before we help you determine whether you can legally text message your customers, it’s a good idea to get a little background on the law that determines whether you can text message your customer legally or not.
9th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
With a web opt-in, the text message marketing best practices get a little tricky, but that’s why we’re here to hold your hand through the process. If you really think about it, anyone can enter any mobile phone number (even yours) into a website or point-of-sale system. It’s for this reason that it’s essential, as well as required by the CTIA text message marketing best practices, that the customer submit to a lie detector test to prove they have entered their own number.
6th August 2014 - Posted by Derek Johnson in category Text Message Marketing Advice
Are you a marketing agency looking to start offering SMS marketing to you clients? If so, we’ve got some awesome news for you! Tatango recently developed a free beginner’s guide to SMS marketing for agencies, with the help of our good friends at MobileMixed.com.