5th November 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
While we love to give SMS marketing advice on our blog here at Tatango, it’s always best for brands to AB test this advice, as not all brands or consumers are the same, and while some advice may work for some brands, it may not work for all brands.
30th October 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
With the changes that were implemented by the FCC to the TCPA on October 16, 2013, there’s been a significant amount of misinformation about the rules and laws surrounding text message marketing. One such piece of misinformation that I saw recently was in a guest column on MobileMarketer titled Panic not necessary for compliant SMS messaging programs, where the guest columnist stated that if your SMS campaign is “compliant with the CTIA, you are compliant with TCPA”.
18th July 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
I recently sat in on a sales call with a large pizza chain. Their marketing director was sold on the benefits of text message marketing, and loved both the product and services weoffered at Tatango. Our sales director asked when they’d like to start their text messaging campaign, and the marketing director of this large pizza chain said they’d like to wait.
9th July 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
When it comes to text message promotions, the most successful campaigns are exclusive campaigns. What does this mean? To put it simply, if a brand has my mobile phone number, they should give me something special for that relationship, something that can’t be found on their website, Facebook, Twitter, etc.
17th June 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
Did you know that Charlotte Russe, the specialty retail chain store in the United States dedicated to selling trendy clothing and accessories has a Charlotte Russe text messaging club? Yep, it’s true. Recently I received the following text message from being in their club, telling me to respond “BFF” to their SMS short code 78953 to play their “Text to Win Game”.
27th May 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
For some reason the mall is a great place to spot text message marketing errors such as this SMS keyword mistake, which I found on the same trip as the advertisement pictured above. When creating a text message call-to-action, never forget to include why someone would want to pull out their mobile phone and interact with your text messaging campaign.
Sometimes even the best SMS marketing intentions can go wrong. Recently when walking through Northgate Mall here in Seattle I saw the following advertisement encouraging me to interact with the ad by text message.
8th May 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
With the explosion of mobile marketing over the last couple of years, we here at Tatango have seen an increasing interest in location based SMS campaigns. While this type of technology has been around for years, there’s still a lot of questions regarding location based mobile marketing, and concepts like mobile geofencing, and how these technologies can be used to improve your SMS marketing campaigns.
17th April 2013 - Posted by Derek Johnson in category Text Message Marketing Advice
Just how far in advance should you send a restaurant text promotion to your customers? Some feel you should send a text promotion the same day of the meal because 90% of are read in the first 3 minutes. Others say you should send a text message a day or more in advance. A survey done by thinkinsights with Google sheds some light onto this question by determining how far in advance restaurant customers are making decisions about where to eat their next meal.
Are you interested in learning how to use SMS marketing to increase your sales? If so, this is your lucky day! Tatango CEO, Derek Johnson will be doing a webinar on March 6, 2013 at 12PM PST sponsored by LogMyCalls, with the founder of SparkPage, Peter Tanham. During the webinar, Derek and Peter will discuss the different techniques and strategies used by mobile marketers to increase sales for their businesses.