Before starting an SMS marketing campaign, it’s critical that you select the right SMS keyword. Why? The SMS keyword acts as the entry point for customers to join your campaign, so if not selecting with care, customers may not be able to join your SMS marketing campaign. If your customers are unable to join your SMS campaign, you’ll be unable to grow your SMS subscribers, which can have a significant impact on the overall success of your campaign.
Before starting an SMS marketing campaign, it’s important to understand what the Telephone Consumer Protection Act (TCPA) is, and what you as a business needs to do to remain compliant with the TCPA while running a text message marketing campaign.
Before starting an SMS marketing campaign on an SMS short code, it’s important to understand what you as a business needs to do to remain compliant with the CTIA while running a text message marketing campaign.
Are you using MailChimp for your email marketing? If so, have you ever wondered how you could use text messaging with MailChimp? This blog post highlights two different options you have when it comes to using text messaging with MailChimp through Tatango, which was one of the recipients of MailChimp’s $1M Integration Fund.
Want to know how National Wholesale Liquidators generated 50,000+ mobile opt-ins for their SMS marketing campaign? What about how Julep generated 5,000 mobile opt-ins during the first 24 hours of their SMS campaign? If so, you’re in luck as we recently released a brand new guide where we share with you the secrets that companies such as National Wholesale Liquidators, Julep, Taco Bell, Simon Malls and Staples are using to grow massive SMS subscriber databases.
3rd April 2014 - Posted by Derek Johnson in category Tatango News
Have you ever had a mobile phone number in your text message campaign, where every time you send them a text message, the message bounces? Why does this happen? If a text message bounces once and awhile to a subscriber, it’s usually not an issue, as this most likely means the subscriber is out of range of their wireless network, or maybe they don’t have any text messaging credits left on their current billing cycle.
13th January 2014 - Posted by Derek Johnson in category Tatango News
If you’re new to the Tatango SMS marketing blog, you might be spending a lot of time trying to catch up with the 156 blog posts we wrote in 2013. Yea, that’s right… 156 blog posts, almost one every other day. That’s a lot of SMS marketing advice to catch up on, so we wanted to do something to make it a little easier for our newer readers.
9th January 2014 - Posted by Derek Johnson in category Tatango News
We’re blushing here at Tatango, as we recently learned that Tatango was selected as Website Magazine’s top 50 mobile mover and shakers. What’s even more impressive is that out of the 50 companies, there were only five SMS marketing providers included on the list.
6th November 2013 - Posted by Derek Johnson in category Tatango News
Are you running SMS promotions for a national brand where your customers are located in different time zones? If so, we have a new feature at Tatango that I think you’ll be interested in hearing about. This new feature is called Time Zone Segmenting, which gives your brand the ability to deliver messages to mobile subscribers at the perfect time during the day, no matter what time zone they’re located in.
28th October 2013 - Posted by Derek Johnson in category Tatango News
Big news today, we’re celebrating our sixth birthday here at Tatango today! A lot has changed since we launched back in October of 2007, but one thing remains the same, and that’s providing our clients with the best SMS marketing platform in our industry. While we reflect on the past today, we also look forward to another six years of servicing our clients.