13th January 2014 - Posted by Derek Johnson in category Tatango News
If you’re new to the Tatango SMS marketing blog, you might be spending a lot of time trying to catch up with the 156 blog posts we wrote in 2013. Yea, that’s right… 156 blog posts, almost one every other day. That’s a lot of SMS marketing advice to catch up on, so we wanted to do something to make it a little easier for our newer readers.
9th January 2014 - Posted by Derek Johnson in category Tatango News
We’re blushing here at Tatango, as we recently learned that Tatango was selected as Website Magazine’s top 50 mobile mover and shakers. What’s even more impressive is that out of the 50 companies, there were only five SMS marketing providers included on the list.
6th November 2013 - Posted by Derek Johnson in category Tatango News
Are you running SMS promotions for a national brand where your customers are located in different time zones? If so, we have a new feature at Tatango that I think you’ll be interested in hearing about. This new feature is called Time Zone Segmenting, which gives your brand the ability to deliver messages to mobile subscribers at the perfect time during the day, no matter what time zone they’re located in.
28th October 2013 - Posted by Derek Johnson in category Tatango News
Big news today, we’re celebrating our sixth birthday here at Tatango today! A lot has changed since we launched back in October of 2007, but one thing remains the same, and that’s providing our clients with the best SMS marketing platform in our industry. While we reflect on the past today, we also look forward to another six years of servicing our clients.
23rd October 2013 - Posted by Derek Johnson in category Tatango News
With text messages only being 160 characters, it’s essential that if you’re trying to link to something in a text message, you use a link shortener. A link shortener will take a long URL like http://www.bonobos.com/slim-dark-grey-lambswool-sweater-for-men, which will take up 63 characters in a text message, and will transform it into something much more manageable like bit.ly/188lICE, which only takes up 14 characters.
15th August 2013 - Posted by Derek Johnson in category Tatango News
Are you using MailChimp for your email marketing? If so, we have some good news for you today, as now Tatango allows your customers to join your MailChimp email newsletter by simply sending a text message.
8th August 2013 - Posted by Derek Johnson in category Tatango News
Have you ever wanted to collect information from a new mobile subscriber, such as their zip code, email address, first name, birth date, or even a simple “Y” or “YES”? Well good news, we have that feature. Are you concerned though that by asking a subscriber for information during the opt-in process will result in some subscribers not completing the opt-in process, resulting in loosing a new subscriber?
1st August 2013 - Posted by Derek Johnson in category Tatango News
Have you ever had this happen? You have a customer that swears that they’ve opted-in to your SMS marketing campaign, but they aren’t receiving your messages. After further due diligence, you realize that the customer texted the wrong keyword to the SMS short code you’re using. Now sometimes this just can’t be avoided if the customer texts “APPLE” instead of “PEAR”, but what about if the customer texted “APLE” instead of “APPLE”. Can this missed connection be avoid?
25th July 2013 - Posted by Derek Johnson in category Tatango News
Have you ever thought it would be really useful to collect information about your mobile subscribers during the opt-in process? Maybe a zip code so that you can send location based mobile marketing messages, or maybe a subscriber’s name so that you can make each mass text message more personal? If so, you’ll be happy to know that we also thought this would be really useful, and is why we’re announcing that double opt-in SMS campaigns are now supported by Tatango.
24th July 2013 - Posted by Derek Johnson in category Tatango News
Mistakes happen, but here at Tatango we’re constantly thinking of ways to help our customers avoid mistakes when using our SMS marketing platform. Recently we launched a pretty cool feature on our SMS marketing platform that will help eliminate accidentally sending the wrong message to all your SMS subscribers.