SMS Marketing Blog
Category Archives: SMS Marketing Video Lessons
SMS Marketing with QR Codes – Tatango University
10th October 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
Welcome to the first day of QR Code Week here at Tatango. Scan the QR code above to win a free “I Love QR Codes” t-shirt. More info QR codes are all the rage in mobile marketing right now, but did you know that you can use QR codes to initiate an opt-in to an SMS marketing campaign?
What is a QR Code? – Tatango University
3rd October 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
Even if you’ve never heard of a QR code, there is a good chance you’ve seen one with their rising popularity in marketing campaigns lately. This week, Derek explains what a QR code is, why they were invented and what you can do with them.
Where to Advertise Your SMS Campaign – Tatango University
26th September 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
Once you have selected a good SMS keyword for your SMS marketing campaign, the next step is to figure out where to advertise your new campaign. This week, Derek discusses his strategy for advertising a new SMS campaign.
What is SMS Marketing? – Tatango University
19th September 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
Are you not sure what is meant when a marketer says “SMS Marketing”, and maybe too shy to ask? Good news for you as this week, Derek breaks down what SMS marketing is and how it can work for your business.
Leaving an SMS Marketing Campaign – Tatango University
12th September 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
The best part of SMS marketing is that it’s super simple for customers to opt-out of any SMS campaign if they don’t want to continue to receive messages. This week, Derek discusses the many different ways customers can leave an SMS marketing campaign.
Group SMS VS Text Message Marketing – Tatango University
8th September 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
There is a lot of confusion from customers between group sms apps like GroupMe and text message marketing platforms like Tatango. This week, Derek explains how both group sms and text message marketing work and which SMS platform is the most appropriate for your situation.
SMS Marketing for Multiple Locations – Tatango University
5th September 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
Are you a business with multiple locations interested in SMS marketing? One of the most common mistakes made by businesses with multiple locations is that they setup separate SMS campaigns for each location. This week, Derek discusses three reasons why this is never a good idea for any business with multiple locations.
SMS Marketing Keywords and Short Codes -Tatango University
1st September 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
At the heart of any SMS marketing campaign is the SMS keyword and short code. This week, Derek discusses these two different parts of SMS marketing and how they function together.
SMS Marketing Best Practices For Advertising – Tatango University
29th August 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
When advertising any SMS marketing campaign, a business needs to be aware of industry best practices. This week, Derek breaks down the five pieces of information required when advertising any SMS marketing campaign.
Best Practices for Alcohol and SMS Marketing – Tatango University
29th August 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
Are you a business that may be advertising alcohol in your SMS marketing campaigns? This week, Derek discusses the five best practices for alcohol and SMS marketing as set out by the Mobile Marketing Association.
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