SMS Marketing Blog
Category Archives: SMS Marketing Video Lessons
Measuring The Success of SMS Advertising – Tatango University
23rd January 2012 - Posted by Derek Johnson in category SMS Marketing Video Lessons
When running an SMS advertising campaign, there are four metrics that you want to keep your eye on to measure the success of your SMS advertising. This week, Derek discusses four different metrics used to measure the success of any SMS marketing campaign and how to calculate them.
Not Receiving Short Code Messages – Tatango University
2nd January 2012 - Posted by Derek Johnson in category SMS Marketing Video Lessons
Need to figure out why your mobile phone isn’t able to send or receive short code messages? This week, Derek gives his four steps to diagnose and fix this issue, so that you are able to receive these types of SMS messages.
Standard SMS vs Premium SMS – Tatango University
28th December 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
Ever wonder what the difference between standard SMS and Premium SMS was? This week, Derek breaks down the two different types of SMS messaging and what makes them so different from each other.
Check-in Services with SMS Marketing – Tatango University
20th December 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
Have you ever thought about how you can incorporate check-in services like Facebook, Foursquare or GoWalla into your SMS marketing campaign? This week, Derek discusses how this works and some words of caution if your business is looking into this tactic.
Vanity Short Code vs Random Short Code – Tatango University
6th December 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
There are two different types of short codes, vanity short codes and random short codes. This week, Derek discusses the difference between the two, including which one costs twice as much as the other!
SMS Marketing with Groupon – Tatango University
28th November 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
Is your business thinking about running a Groupon promotion, but concerned about how to better retain customers after the promotion? This week, Derek discusses how your business can use SMS marketing to increase customer retention after a Groupon promotion, resulting in a more successful Groupon promotion.
Transfering SMS Short Codes – Tatango University
21st November 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
Do you need to transfer your subscribers to a new SMS short code? This week, Derek breaks down the rules behind transferring subscribers from one short code to another as outlined by the Mobile Marketing Association’s Best Practices.
SMS Marketing Opt In Requirements – Tatango University
13th November 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
Both the Mobile Marketing Association and the CTIA require that within every opt-in message, there are certain requirements. This week, Derek discusses the five different requirements and why they are important for any SMS marketing campaign.
Dedicated Short Code vs Shared Short Code – Tatango University
8th November 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
Have you heard people talk about a dedicated short code or shared short code, but not known the difference between the two? This week, Derek discusses the differences between the two different types of short codes and why each one exists.
SMTP vs SMPP SMS Messaging – Tatango University
31st October 2011 - Posted by Derek Johnson in category SMS Marketing Video Lessons
Are you confused by SMTP and SMPP messaging? Even though they sound very similar, they are different and used for very different purposes. This week, Derek breaks down the differences between the two different types of SMS messaging, and why they both exist.
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