SMS Marketing Blog
Category Archives: SMS Marketing News
Twilio Continues to Send SMS Spam, Even After Lawsuit
19th April 2012 - Posted by Derek Johnson in category SMS Marketing News, Text Message Marketing #FAIL
Sending text message spam is not cool, but allowing others to send text message spam through your platform is super not cool, and can result in costly class action lawsuits. Twilio found this out the hard way last year, when they allowed GroupMe to send unsolicited text messages through their platform.
SMS Spam Class Action Lawsuit Against MyCashNow
18th April 2012 - Posted by Derek Johnson in category SMS Marketing News
I just received a class action lawsuit filed earlier this month against MyCashNow for sending unsolicited SMS messages. The lawsuit, which is embedded below, claims that consumers received the following unsolicited text message from the following long code (330) 564-6316 on or around December 6, 2011:
Soundbite Asks FCC to Declare Opt-Out SMS Messages Do Not Violate the TCPA
13th April 2012 - Posted by Derek Johnson in category SMS Marketing News
Remember when two consumers brought a class action lawsuit against Twitter for violating the Telephone Consumer Protection Act (TCPA) after Twitter sent them a confirmation text message, confirming their request to stop receiving text messages from Twitter?
Club Texting Files Class Action Lawsuit For Short Code Pricing Conspiracy
11th April 2012 - Posted by Derek Johnson in category SMS Marketing News
Maybe this is retribution for T-Mobile shutting down their short code back in 2010, but we’ve just learned that SMS provider Club Texting has filed a class action lawsuit against the major cell phone providers, the CTIA and even SMS aggregators.
U.S. Mobile Marketing Tactics
2nd April 2012 - Posted by Derek Johnson in category SMS Marketing News
First off, I want to apologize for leaving all of our readers with no blog posts for the last couple weeks. The Tatango team has been working all-hands on some big stuff that we’re deploying to our users in the next couple of weeks, which resulted in me writing new blog posts taking a back-seat during that time.
TextMarks SMS Spam Lawsuit – What it Means for SMS Marketing
10th March 2012 - Posted by Derek Johnson in category SMS Marketing News, Text Message Marketing #FAIL
Last year we broke the story about how Jiffy Lube was sending unsolicited text messages to consumers. It turns out, the text messages were being sent by SMS provider TextMarks on behalf of Heartland Automotive Services, who operates 435 Jiffy Lube stations.
20% of Restaurant Customers Want Daily Text Message Specials
5th March 2012 - Posted by Derek Johnson in category SMS Marketing News, Text Message Marketing Advice
Buried within the National Restaurant Association’s 2012 Restaurant Industry Forecast, I found an interesting statistic regarding text messaging frequency. Within the report, it says that 30% of adults would like to receive an email with daily specials, with 20% preferring daily dials via text message.
80% of 18-34 Year Olds Buying Smartphones
5th March 2012 - Posted by Derek Johnson in category SMS Marketing News
We’ve all heard that smartphone penetration in the United States has been hovering around 50% for awhile now. Recently though, Nielsen came out with an interesting study about the buying habits of consumers 18-34 years old.
TextMarketer Gives Interesting Insight into Customer Base
27th February 2012 - Posted by Derek Johnson in category SMS Marketing News
I’ll be the first to say that most mobile marketing infographics are just re-hashing statistics that are already out there. This makes most mobile marketing infographics pretty to look at, but not very insightful.
SMS Marketing Trumps Mobile Marketing Options
29th January 2012 - Posted by Derek Johnson in category SMS Marketing News
I feel like a proud father reading that SMS marketing is the number one most used tactic when it comes to marketers implementing a mobile marketing strategy. SMS marketing came in at 59.3%, with QR codes right behind at 53.3%.
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