SMS Marketing Blog
Category Archives: SMS Marketing News
SMS Marketing News Roundup: May 14 – May 20
21st May 2012 - Posted by Derek Johnson in category SMS Marketing News
A weekly roundup from May 14th to May 20th of the most important articles from all around the world that have a direct impact on SMS marketing, and a couple that are just awesome!
Coca-Cola SMS Campaign Encounters Backlash
17th May 2012 - Posted by Derek Johnson in category SMS Marketing News
Coca-Cola’s SMS marketing campaign for the NCAA men’s basketball tournament backfired within hours of launching, resulting in a widespread backlash from New Orleans residents. Nothing to do with the SMS campaign itself, more the way they advertised it.
Coke Has a 4-Digit SMS Short Code?
16th May 2012 - Posted by Derek Johnson in category SMS Marketing News
I was looking at some of Coke’s SMS campaigns today and realized that unlike other SMS short codes which are 5 or 6 digits, they’re using a 4 digit short code. I couldn’t find much information about 4 digit short codes expect for the following from Qwasi below and that Sprint uses 4 digit short codes for free messages and self-service account management.
AT&T Using Text-to-Download for Mobile Apps
14th May 2012 - Posted by Derek Johnson in category SMS Marketing News
Today I went to download the myAT&T Mobile App and was pleasantly surprised that one of the ways AT&T was instructing their customers to download the app was via text message. At Tatango we’ve been encouraging app makers for some time now to allow consumers the ability to download their app via text message.
TCPA Amendment Now Requiring “Written Consent” for SMS Marketing
1st May 2012 - Posted by Derek Johnson in category SMS Marketing News
The Telephone Consumer Protection (TCPA) was passed into law 47 U.S.C. 227 in 1991 by the United States Congress. This law protects consumers from unsolicited advertisements using automatic dialing systems, which include voice, fax and most importantly text messages.
Who Sends More Text Messages?
30th April 2012 - Posted by Derek Johnson in category SMS Marketing News
Have you ever wondered who sends the most text messages in any given month? If you guessed 13-17 year olds, then you’re correct! That’s what a recent report by Nielsen tells us.
29% of Marketers Plan to Use SMS Marketing in Next 12 Months
25th April 2012 - Posted by Derek Johnson in category SMS Marketing News
Here’s some great news for anyone in the SMS marketing industry. According to a November 2011 report from the e-tailing group, 29% of marketers plan to use text message marketing in the next 12 months. This is four times great than the 7% of marketers that are currently using text message marketing.
90% of Text Messages Are Read Within 3 Minutes
23rd April 2012 - Posted by Derek Johnson in category SMS Marketing News
Nothing bothers me more than when someone states a statistic, but doesn’t have a source to backup that statistic. In SMS marketing, there is one statistic that every SMS provider uses, but no one seems to know the source of the statistic… Until now!
Short Code Text Messages Represent Nearly 4% of Canadian Messages
23rd April 2012 - Posted by Derek Johnson in category SMS Marketing News
It’s reported by the Canadian Wireless Telecommunications Association (CWTA) that Canadians sent and received 2.8 billion short code text messages in 2011. That’s nearly 4% of all the total text messages (78 billion) sent during 2011 for Canadians.
Twilio Continues to Send SMS Spam, Even After Lawsuit
19th April 2012 - Posted by Derek Johnson in category SMS Marketing News, Text Message Marketing #FAIL
Sending text message spam is not cool, but allowing others to send text message spam through your platform is super not cool, and can result in costly class action lawsuits. Twilio found this out the hard way last year, when they allowed GroupMe to send unsolicited text messages through their platform.
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