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Category Archives: SMS Marketing News

CNN Text Alerts

CNN Ends Breaking News Text Alerts Program

22nd August 2014 - Posted by Derek Johnson in category SMS Marketing News

CNN has just announced that they’ll be ending their CNN breaking news SMS text alerts on August 28, 2014. While this is a bummer for SMS news alerts, it’s no surprise as CNN was unable to accurately track and quantify the success of their SMS news alerts program.

TCPA Text Message Marketing Guide

The Definitive TCPA Guide for Text Message Marketing

26th June 2014 - Posted by Derek Johnson in category SMS Marketing News, Tatango News

Before starting an SMS marketing campaign, it’s important to understand what the Telephone Consumer Protection Act (TCPA) is, and what you as a business needs to do to remain compliant with the TCPA while running a text message marketing campaign.

SignalHQ Logo

Signal SMS Marketing Platform Acquired By BrightTag

27th May 2014 - Posted by Derek Johnson in category SMS Marketing News

SignalHQ, an SMS marketing platform, has been acquired by Chicago digital-marketing software company, BrightTag Inc. Terms of the deal weren’t disclosed, but according to reports, Signal will be absorbed into BrightTag, which has about 100 employees, most of them in its Chicago, IL office.

Frextr

Unlimited Text Message Marketing Provider Shuts Down

17th March 2014 - Posted by Derek Johnson in category SMS Marketing News

Since starting Tatango in 2007, we’ve seen dozens of text message marketing providers launch with the vision of offering brands unlimited text messaging to their customers. One of these unlimited text message marketing providers was Frextr, and as of January 8, 2014 the company has been shut down. This is not at all uncommon, as the problem with offering unlimited text message marketing is that the goals of the SMS provider and a business using the text message marketing provider are completely opposite, which never makes for a good, or sustainable business.

201102-a-strategies-roaming-charges

The History of Carrier Pass-Through Fees in SMS Marketing

27th January 2014 - Posted by Derek Johnson in category SMS Marketing News

Did you know that SMS providers like Tatango have to pay a per-message fee to an SMS aggregator, each and every time a text message is sent? Did you also know that in addition to the per-message fee charged by an SMS aggregator, SMS providers must also pay an additional per-message fee for text messages sent to phone numbers on certain wireless carriers? These additional per-message fees are usually called “carrier pass-through fees” by SMS aggregators, as the SMS aggregators simply pass along these fees from the the wireless carriers to the SMS providers.

Premium SMS Marketing

US Wireless Carriers Ban Premium Short Code SMS Billing

12th December 2013 - Posted by Derek Johnson in category SMS Marketing News

Recently three of the major U.S. carriers — AT&T, Sprint, and T-Mobile entered into an agreement with 45 states to stop billing customers for premium short code SMS messaging. This is fantastic news for brands running standard rate messaging campaigns, as consumer will no longer be concerned that they may see additional charges on their next wireless bill simply because they engaged an SMS campaign. 

SMS Marketing Carrier Audits

CTIA Compliance Audit Recap – September 2013

23rd October 2013 - Posted by Derek Johnson in category SMS Marketing News

The CTIA just released their report on wireless carrier audits for SMS marketing campaigns during the month of September, 2013. We combed through the report for you, and wanted to highlight some of the findings. Not sure what a CTIA audit is, find out more about these in our support center, or download the CTIA compliance handbook to help avoid receiving one for your very own SMS campaign.

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New TCPA SMS Marketing Laws Drive Entire Industry To Insanity

18th October 2013 - Posted by Derek Johnson in category SMS Marketing News

Like many of you that are reading this post, I’m just now starting to piece together what the hell happened during the last two weeks. I know one thing though, I will always hate October 16th, as this day will forever be the day that brought the biggest shit-storm we’ve ever seen in SMS marketing history.

ATT Shop Alerts

AT&T Shopping Alerts – Huge Letdown For Consumers

14th June 2013 - Posted by Derek Johnson in category SMS Marketing News

Did you know that at the end of 2012 AT&T launched a service called AT&T Alerts? This service was advertised to consumers as way to receive “Personalized Deals and Offers on Your Mobile Phone”, which as you can imagine had a few SMS software providers (including myself) shaking in their boots, as this would be in direct competition to what they’re offering brands.

Vanity Short Code Statistics

Majority of SMS Short Codes Are Random Numbers

12th June 2013 - Posted by Derek Johnson in category SMS Marketing News

Did you know that the majority of active SMS short codes are random numbers? According to the CTIA, 60% of all active SMS short codes are a random set of numbers, where only 40% are vanity short codes, which are specifically selected by a brand. You can see the nice little pie chart I created below to highlight this interesting statistic.