Waterfall Acquires SMS Marketing Service – Tetherball
Tatango competitor, Waterfall, Inc., announced yesterday that they’ve acquired SMS marketing service provider Tetherball. This comes only a few months after Waterfall announced they had acquired the mobile marketing services division of Archer USA Inc.
Hipcricket Bankruptcy Update – ESW Capital Outbids SITO Mobile
HipCricket, a Tatango competitor, recently filed for bankruptcy as the company has accumulated losses of $93.7 million dollars since 2012, making it impossible for the company to continue operations. On January 20, 2015, a New Jersey based company called SITO Mobile Limited had agreed to purchase the remaining assets of Hipcricket for $4.5 million. Little did SITO Mobile Limited know …
Hipcricket Goes Bankrupt! Now What?
Tatango competitor Hipcricket filed for bankruptcy on January 20, 2015. Why? According to a bankruptcy declaration from interim CEO Todd E. Wilson, the company has accumulated losses of $93.7 million dollars since 2012, making it impossible for the company to continue operations. (2014 – $22.3 million in losses, 2013 – $48.8 million in losses, 2012 – $22.6 million …
T-Mobile Refunds Customers for Premium SMS Fees
Remember how back in late 2013, AT&T, Sprint, and T-Mobile entered into an agreement with 45 states to stop billing customers for premium SMS fees? Just recently, T-Mobile reached a $90 million settlement with federal and state law enforcement, based on charges assessed to customers through premium SMS billing.
AT&T Refunds Customers for Premium SMS Fees
Remember how back in late 2013, three major carriers — AT&T, Sprint, and T-Mobile entered into an agreement with 45 states to stop billing customers for premium short code SMS messaging? Just recently, AT&T reached a $105 million settlement with federal and state law enforcement, based on charges assessed to customers through premium SMS billing.
Text Message Marketing Acquisitions – CallFire Acquires Firetext
CallFire announced in December that they’ve acquired four year old UK SMS marketing provider FireText. The FireText team including co-founders James Huff and Dan Parker have agreed to remain with the company and continue to build CallFire’s European business.
Download New CTIA Short Code Monitoring Handbook – November 2014
Recently the CTIA released a new version of their Short Code Compliance Handbook, which went into effect on November 1, 2014. This Handbook describes best practices for SMS, multimedia messaging service (MMS), and free-to-end-user (FTEU) short code programs, with the primary goal of providing the best customer experience for end users.
SMS Marketing Acquisitions – Waterfall Acquires Archer Mobile
It was recently announced that Waterfall has acquired Archer Mobile, or more specifically the mobile marketing services division of Archer USA Inc. Waterfall is the fourth SMS provider to acquire another SMS provider in the last two years, making it very apparent that there’s a consolidation effort happening in the SMS marketing space as of …
CNN Ends Breaking News Text Alerts Program
CNN has just announced that they’ll be ending their CNN breaking news SMS text alerts on August 28, 2014. While this is a bummer for SMS news alerts, it’s no surprise as CNN was unable to accurately track and quantify the success of their SMS news alerts program.
The Definitive TCPA Guide for Text Message Marketing
Before starting an SMS marketing campaign, it’s important to understand what the Telephone Consumer Protection Act (TCPA) is, and what you as a business needs to do to remain compliant with the TCPA while running a text message marketing campaign.