SMS Marketing Blog
Category Archives: SMS Marketing News
SMS Marketing Trumps Mobile Marketing Options
29th January 2012 - Posted by Derek Johnson in category SMS Marketing News
I feel like a proud father reading that SMS marketing is the number one most used tactic when it comes to marketers implementing a mobile marketing strategy. SMS marketing came in at 59.3%, with QR codes right behind at 53.3%.
Text Message Marketing Call-to-Actions
28th January 2012 - Posted by Derek Johnson in category SMS Marketing News
Have you ever wanted one place to see hundreds of text message marketing call-to-actions? Well today is your lucky day, check out Art of the CTA, a new website that is a collection of mobile call-to-actions, with commentary. Some pretty cool stuff, definitely worth a look.
Mobile Coupon Usage Continues to Grow
25th January 2012 - Posted by Derek Johnson in category SMS Marketing News
Recently our good friends at Microsoft Tag released an infographic highlighting the continued growth in mobile coupon usage. I’ve embedded the infographic below, but one of the statistics that caught my eye as it pertains to SMS coupons, I wanted to point out.
Jamie’s National Cell Phone Database
24th January 2012 - Posted by Derek Johnson in category SMS Marketing News
Last month we exposed a man trying to sell 80+ million mobile phone numbers for $10K. Since then, we’ve been getting emails left and right about others doing the same thing. Out of all the emails we’ve received, Jamie’s National Cell Phone Database Website takes the cake for the most ridiculous. You can watch the videos below to see why…
SMS Marketing Increases Sales 33% for Papa John’s
19th January 2012 - Posted by Derek Johnson in category SMS Marketing News
This week I received an email from Henry Cazalet, a fan of the Tatango blog and the Marketing Director at Text Marketer, a UK based Bulk SMS service. He was telling me about one of his clients, Papa John’s and how SMS marketing boosted their sales 33%. Being always skeptical, I said prove it! Below is his response and proof that not only does SMS marketing work, it’s kicking ass, even over in the U.K.
SMS Marketing Leads to Purchases
17th January 2012 - Posted by Derek Johnson in category SMS Marketing News
If you didn’t already know that SMS marketing leads to consumer purchases, well here’s the proof. The following slide is from a webinar by eMarketer which highlights which mobile channels drive engagement and conversions for smartphone users.
College Students Still Rocking Feature Phones
11th January 2012 - Posted by Derek Johnson in category SMS Marketing News
Is your soon to be college bound son or daughter pressuring you to get them the hottest smartphone before they head off to college? Fear not as a new study from CourseSmart has just emerged that may save you some guilt when saying no.
1 in 4 Voters Want Candidate Information Sent to Mobile Phones
11th January 2012 - Posted by Derek Johnson in category SMS Marketing News
A recent study from Digitas explored the usage of mobile and social with registered voters in the United States. While it was interesting to hear that 88% of social media users are registered voters, the real important number was that 1 in 4 registered voters said it was important for them to receive information about candidates on their mobile phones.
62% of 25-34 Year Olds Own Smartphones
5th January 2012 - Posted by Derek Johnson in category SMS Marketing News
Only 43% of all mobile users have a smartphone, but when you look at recent numbers from the Q3 Nielsen Report, mobile users 25-34 years old tell a very different story. 62% of mobile phone users between 25 and 34 years old now own a smartphone.
Text Message Marketing Leads to Purchases
4th January 2012 - Posted by Derek Johnson in category SMS Marketing News
Our good friends over at ExactTarget released a new a new report entitled Mobile Dependence Day with some very interesting text message marketing statistics. One interesting statistic in the report looked at what smartphone marketing initiatives led to consumer purchases.
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