14th June 2013 - Posted by Derek Johnson in category SMS Marketing News
Did you know that at the end of 2012 AT&T launched a service called AT&T Alerts? This service was advertised to consumers as way to receive “Personalized Deals and Offers on Your Mobile Phone”, which as you can imagine had a few SMS software providers (including myself) shaking in their boots, as this would be in direct competition to what they’re offering brands.
12th June 2013 - Posted by Derek Johnson in category SMS Marketing News
Did you know that the majority of active SMS short codes are random numbers? According to the CTIA, 60% of all active SMS short codes are a random set of numbers, where only 40% are vanity short codes, which are specifically selected by a brand. You can see the nice little pie chart I created below to highlight this interesting statistic.
4th June 2013 - Posted by Derek Johnson in category SMS Marketing News
Did your SMS campaign advertisement fail a CTIA audit in April? If so, there’s a good chance that it was missing “Message & Data Rates May Apply”, as 23% of all CTIA audits during the month of April that fail are the result of missing this language in their advertisement.
21st May 2013 - Posted by Derek Johnson in category SMS Marketing News
Earlier this year, I joined the Mobile Advisory Committee of a really great organization called DoSomething.org. DoSomething.org uses the power of teenagers to create change in the world–and part of the way they get in touch with those teens is through texting messaging.
23rd April 2013 - Posted by Derek Johnson in category SMS Marketing News
In May 2012, Placecast did a survey asking consumers the simple question “How did text marketing affect your purchase?” The survey found that 38% of recipients of text message advertising visited the company’s website for more information, and 27% of recipients visited the company’s website with the intent to make a purchase.
22nd April 2013 - Posted by Derek Johnson in category SMS Marketing News
Most brands nowadays already have mobile app landing pages with text-2-download functionality, but it’s much more rare to see a brand using text messaging in traditional media to make it easier for their customers to download their mobile apps. Recently when walking through the Boston airport, I stumbled upon a sign infront of a Dunkin’ Donuts, encouraging customers to download their app by texting “APP” to 386546, which conveniently spells “DUNKIN”.
19th April 2013 - Posted by Derek Johnson in category SMS Marketing News
Tide recently launched a text messaging campaign to promote their new high efficient (HE) laundry detergent, by enticing consumers with the chance to win a year of Tide HE for free when they joined text messaging campaign. By joining the text messaging campaign, consumers would receive laundry tips, stain solutions, and special offers sent directly to their mobile phones via text message. The campaign has been extremely successful so far, generating over 48,000 new SMS subscribers.
4th April 2013 - Posted by Derek Johnson in category SMS Marketing News
Good news for providers of mobile loyalty programs for businesses, as the most recent State of Marketing 2012 survey says that 34% of senior marketers will be evaluating mobile applications and loyalty programs in 2013.
21st March 2013 - Posted by Derek Johnson in category SMS Marketing News
Well the results are in and there is a wave of new marketing dollars coming in 2013. 45% of business leaders expect to increase their marketing budgets in 2013, with 42.8% saying they will increase their mobile marketing budget for 2013 according to survey results from StrongMail.
Are you interested in learning how to use SMS marketing to increase your sales? If so, this is your lucky day! Tatango CEO, Derek Johnson will be doing a webinar on March 6, 2013 at 12PM PST sponsored by LogMyCalls, with the founder of SparkPage, Peter Tanham. During the webinar, Derek and Peter will discuss the different techniques and strategies used by mobile marketers to increase sales for their businesses.