Nonprofit Shortcode Discount – Save 60% off Regular Pricing
Are you a nonprofit looking to lease a shortcode for text messaging? If so, did you know that Tatango can now offer eligible nonprofits a nonprofit shortcode discount of 60% off regular shortcode pricing? It’s true, and a super good deal for any nonprofit interested in purchasing their own shortcode.
Spokeo v. Robins – Ruling Changes Future of TCPA Lawsuits
Are you concerned about the possibility of being sued for sending consumers text messages that violate the Telephone Consumer Protection Act (TCPA)? If so, or you’re just interested in understanding the ever changing laws that affect text message marketing, you’re going to want to understand Monday’s U.S. Supreme Court’s decision in the case of …
Hipcricket Saga Continues as Upland Software Acquires Assets
Founded in 2004, Hipcricket was once the leading text messaging provider in the United States. Hipcricket serviced major enterprise clients such as Macy’s, MillerCoors, Nestle, KFC, and Clear Channel, managing more than 200 SMS short codes, with annual revenues of $26.7 million. Then in 2015, Hipcricket filed for bankruptcy, after declaring that the company had …
Mobile Commons Acquired for $10.2 Million
When Upland Software acquired Mobile Commons back in December of 2014, the acquisition price wasn’t disclosed. Luckily for our readers, and the mobile marketing industry, publicly traded companies like Upland Software have to produce SEC filings, which can give interested parties information regarding transactions like the acquisition of Mobile Commons.
Abercrombie & Fitch Gets New Short Code
Abercrombie & Fitch has a new SMS short code! On Friday they announced to all their mobile subscribers that they’re moving SMS short codes, going from 231892 to 21892. Abercrombie & Fitch (A&F) is an American retailer that focuses on upscale casual wear for young consumers, and is headquartered in New Albany, Ohio. The retailer …
TCPA Text Messaging Lawsuit Motion to Dismiss – Denied
We’ve all seen the ads from wireless carriers offering unlimited text messaging plans. If one of your customers has an unlimited text messaging plan, does Telephone Consumer Protection Act (TCPA) text messaging laws still apply, because what’s the harm in text messaging them, they’re not being charged for the text message right?
New York Times: Text Messaging – Killer App for 2016 Presidential Candidates
Did you happen to read the article by Nick Corasaniti in The New York Times, entitled Texting Comes of Age as a Political Messenger? If not, I highly recommend it for political campaign managers thinking about using text messaging to communicate and activate supporters.
FCC Changes TCPA Requirements for SMS Autoresponders
Have you thanked the Retail Industry Leaders Association (RILA) lately? If not, and you’re using an SMS autoresponder, it may be a nice gesture to send them a thank you tweet @RILAtweets. Why is it a good idea to thank the Retail Industry Leaders Association (RILA) if you’re using an SMS autoresponder?
Mobile Commons Acquired by Upland Software
We’re a little late on reporting this one, but we just learned that back in December of 2014, Mobile Commons was acquired by Upland Software. This news marks the third acquisition for an SMS marketing provider in 2014, and the fifth between 2014 & 2015.
Waterfall Acquires SMS Marketing Service – Tetherball
Tatango competitor, Waterfall, Inc., announced yesterday that they’ve acquired SMS marketing service provider Tetherball. This comes only a few months after Waterfall announced they had acquired the mobile marketing services division of Archer USA Inc.