Download New CTIA Short Code Monitoring Handbook – November 2014
Recently the CTIA released a new version of their Short Code Compliance Handbook, which went into effect on November 1, 2014. This Handbook describes best practices for SMS, multimedia messaging service (MMS), and free-to-end-user (FTEU) short code programs, with the primary goal of providing the best customer experience for end users.
SMS Marketing Acquisitions – Waterfall Acquires Archer Mobile
It was recently announced that Waterfall has acquired Archer Mobile, or more specifically the mobile marketing services division of Archer USA Inc. Waterfall is the fourth SMS provider to acquire another SMS provider in the last two years, making it very apparent that there’s a consolidation effort happening in the SMS marketing space as of …
CNN Ends Breaking News Text Alerts Program
CNN has just announced that they’ll be ending their CNN breaking news SMS text alerts on August 28, 2014. While this is a bummer for SMS news alerts, it’s no surprise as CNN was unable to accurately track and quantify the success of their SMS news alerts program.
The Definitive TCPA Guide for Text Message Marketing
Before starting an SMS marketing campaign, it’s important to understand what the Telephone Consumer Protection Act (TCPA) is, and what you as a business needs to do to remain compliant with the TCPA while running a text message marketing campaign.
Signal SMS Marketing Platform Acquired By BrightTag
SignalHQ, an SMS marketing platform, has been acquired by Chicago digital-marketing software company, BrightTag Inc. Terms of the deal weren’t disclosed, but according to reports, Signal will be absorbed into BrightTag, which has about 100 employees, most of them in its Chicago, IL office.
Unlimited Text Message Marketing Provider Shuts Down
Since starting Tatango in 2007, we’ve seen dozens of text message marketing providers launch with the vision of offering brands unlimited text messaging to their customers. One of these unlimited text message marketing providers was Frextr, and as of January 8, 2014 the company has been shut down. This is not at all uncommon, as …
The History of Carrier Pass-Through Fees in SMS Marketing
Did you know that SMS providers like Tatango have to pay a per-message fee to an SMS aggregator, each and every time a text message is sent? Did you also know that in addition to the per-message fee charged by an SMS aggregator, SMS providers must also pay an additional per-message fee for text …
US Wireless Carriers Ban Premium Short Code SMS Billing
Recently three of the major U.S. carriers — AT&T, Sprint, and T-Mobile entered into an agreement with 45 states to stop billing customers for premium short code SMS messaging. This is fantastic news for brands running standard rate messaging campaigns, as consumer will no longer be concerned that they may see additional charges on …
CTIA Compliance Audit Recap – September 2013
The CTIA just released their report on wireless carrier audits for SMS marketing campaigns during the month of September, 2013. We combed through the report for you, and wanted to highlight some of the findings. Not sure what a CTIA audit is, find out more about these in our support center, or download the CTIA …
New TCPA SMS Marketing Laws Drive Entire Industry To Insanity
Like many of you that are reading this post, I’m just now starting to piece together what the hell happened during the last two weeks. I know one thing though, I will always hate October 16th, as this day will forever be the day that brought the biggest shit-storm we’ve ever seen in SMS marketing …