23rd April 2013 - Posted by Derek Johnson in category SMS Marketing News
In May 2012, Placecast did a survey asking consumers the simple question “How did text marketing affect your purchase?” The survey found that 38% of recipients of text message advertising visited the company’s website for more information, and 27% of recipients visited the company’s website with the intent to make a purchase.
22nd April 2013 - Posted by Derek Johnson in category SMS Marketing News
Most brands nowadays already have mobile app landing pages with text-2-download functionality, but it’s much more rare to see a brand using text messaging in traditional media to make it easier for their customers to download their mobile apps. Recently when walking through the Boston airport, I stumbled upon a sign infront of a Dunkin’ Donuts, encouraging customers to download their app by texting “APP” to 386546, which conveniently spells “DUNKIN”.
19th April 2013 - Posted by Derek Johnson in category SMS Marketing News
Tide recently launched a text messaging campaign to promote their new high efficient (HE) laundry detergent, by enticing consumers with the chance to win a year of Tide HE for free when they joined text messaging campaign. By joining the text messaging campaign, consumers would receive laundry tips, stain solutions, and special offers sent directly to their mobile phones via text message. The campaign has been extremely successful so far, generating over 48,000 new SMS subscribers.
4th April 2013 - Posted by Derek Johnson in category SMS Marketing News
Good news for providers of mobile loyalty programs for businesses, as the most recent State of Marketing 2012 survey says that 34% of senior marketers will be evaluating mobile applications and loyalty programs in 2013.
21st March 2013 - Posted by Derek Johnson in category SMS Marketing News
Well the results are in and there is a wave of new marketing dollars coming in 2013. 45% of business leaders expect to increase their marketing budgets in 2013, with 42.8% saying they will increase their mobile marketing budget for 2013 according to survey results from StrongMail.
Are you interested in learning how to use SMS marketing to increase your sales? If so, this is your lucky day! Tatango CEO, Derek Johnson will be doing a webinar on March 6, 2013 at 12PM PST sponsored by LogMyCalls, with the founder of SparkPage, Peter Tanham. During the webinar, Derek and Peter will discuss the different techniques and strategies used by mobile marketers to increase sales for their businesses.
In a recent HipCricket survey, it was found that 57% of consumers said they would be interested in opting in to a brand’s SMS loyalty program. Does your business have its own SMS loyalty program? If not, there are 10 key things you want to know before creating your own SMS loyalty program.
5th March 2013 - Posted by Derek Johnson in category SMS Marketing News
Did you know that on average Americans get a new mobile phone number every 21.7 months? Well this is what Recon Analytics found in a recent report these released. You can download the full report here.
1st March 2013 - Posted by Derek Johnson in category SMS Marketing News
It looks like YepText, an SMS marketing company based out of California is trying to sell their company for a cool $250,000, at least according to a recent Flippa auction by founder Adam Horowitz. YepText was started in 2011 and according to the Flippa post is generating $20,000 of revenue per month, with net profits of $10,000 per month.
27th February 2013 - Posted by Derek Johnson in category SMS Marketing News
When it comes to non-traditional marketing, SMS marketing is growing says a January 2013 survey by Boston Retail Partners. The study shows 40% of retailers currently use SMS advertising with an additional 23% expected to implement it within the next two years. Results are seen in the chart below.