SMS Marketing Blog

Try it FREE for 7 days

Category Archives: SMS Marketing News

ATT Shop Alerts

AT&T Shopping Alerts – Huge Letdown For Consumers

14th June 2013 - Posted by Derek Johnson in category SMS Marketing News

Did you know that at the end of 2012 AT&T launched a service called AT&T Alerts? This service was advertised to consumers as way to receive “Personalized Deals and Offers on Your Mobile Phone”, which as you can imagine had a few SMS software providers (including myself) shaking in their boots, as this would be in direct competition to what they’re offering brands.

Read full entry Comments

Vanity Short Code Statistics

Majority of SMS Short Codes Are Random Numbers

12th June 2013 - Posted by Derek Johnson in category SMS Marketing News

Did you know that the majority of active SMS short codes are random numbers? According to the CTIA, 60% of all active SMS short codes are a random set of numbers, where only 40% are vanity short codes, which are specifically selected by a brand. You can see the nice little pie chart I created below to highlight this interesting statistic.

Read full entry Comments

CTIA Audits

23% of CTIA Audits Caused By “Message & Data Rates” Missing in Advertising

4th June 2013 - Posted by Derek Johnson in category SMS Marketing News

Did your SMS campaign advertisement fail a CTIA audit in April? If so, there’s a good chance that it was missing “Message & Data Rates May Apply”, as 23% of all CTIA audits during the month of April that fail are the result of missing this language in their advertisement.

Read full entry Comments

DoSomethinglogo

DoSomething.org Hits One Million Text Message Subscribers

21st May 2013 - Posted by Derek Johnson in category SMS Marketing News

Earlier this year, I  joined the Mobile Advisory Committee of a really great organization called DoSomething.org. DoSomething.org uses the power of teenagers to create change in the world–and part of the way they get in touch with those teens is through texting messaging.

Read full entry Comments

Screen Shot 2013-02-27 at 3.48.15 PM

27% of Recipients of Text Message Ads Visit Company’s Website to Purchase

23rd April 2013 - Posted by Derek Johnson in category SMS Marketing News

In May 2012, Placecast did a survey asking consumers the simple question “How did text marketing affect your purchase?” The survey found that 38% of recipients of text message advertising visited the company’s website for more information, and 27% of recipients visited the company’s website with the intent to make a purchase.

Read full entry Comments

Screen Shot 2013-04-03 at 9.14.46 AM

Dunkin Donuts Uses Text Messaging To Increase App Downloads

22nd April 2013 - Posted by Derek Johnson in category SMS Marketing News

Most brands nowadays already have mobile app landing pages with text-2-download functionality, but it’s much more rare to see a brand using text messaging in traditional media to make it easier for their customers to download their mobile apps. Recently when walking through the Boston airport, I stumbled upon a sign infront of a Dunkin’ Donuts, encouraging customers to download their app by texting “APP” to 386546, which conveniently spells “DUNKIN”.

Read full entry Comments

Tide SMS campaign

Tide Text Messaging Campaign Generates 48,000+ New Mobile Subscribers

19th April 2013 - Posted by Derek Johnson in category SMS Marketing News

Tide recently launched a text messaging campaign to promote their new high efficient (HE) laundry detergent, by enticing consumers with the chance to win a year of Tide HE for free when they joined text messaging campaign. By joining the text messaging campaign, consumers would receive laundry tips, stain solutions, and special offers sent directly to their mobile phones via text message. The campaign has been extremely successful so far, generating over 48,000 new SMS subscribers.

Read full entry Comments

Mobile Loyalty Programs

34% of Senior Marketers Evaluating Mobile Loyalty Programs in 2013

4th April 2013 - Posted by Derek Johnson in category SMS Marketing News

Good news for providers of mobile loyalty programs for businesses, as the most recent State of Marketing 2012 survey says that 34% of senior marketers will be evaluating mobile applications and loyalty programs in 2013.

Read full entry Comments

Screen Shot 2013-02-28 at 11.22.12 AM

43% of Businesses Expected to Increase Mobile Marketing Budgets in 2013

21st March 2013 - Posted by Derek Johnson in category SMS Marketing News

Well the results are in and there is a wave of new marketing dollars coming in 2013. 45% of business leaders expect to increase their marketing budgets in 2013, with 42.8% saying they will increase their mobile marketing budget for 2013 according to survey results from StrongMail.

Read full entry Comments

Money Symbol

Free Webinar – How to Use SMS Marketing to Increase Sales

7th March 2013 - Posted by Derek Johnson in category SMS Marketing News, Text Message Marketing Advice

Are you interested in learning how to use SMS marketing to increase your sales? If so, this is your lucky day! Tatango CEO, Derek Johnson will be doing a webinar on March 6, 2013 at 12PM PST sponsored by LogMyCalls, with the founder of SparkPage, Peter Tanham. During the webinar, Derek and Peter will discuss the different techniques and strategies used by mobile marketers to increase sales for their businesses.

Read full entry Comments

← Previous Entries

  • About Tatango

    Welcome to the Tatango SMS Marketing Blog where we provide tips, tricks and advice for using text message marketing.

    Tatango provides businesses with easy to use SMS marketing software that allows you to create, send and track your text message marketing campaigns.

    • Sign Up to Receive Email Updates

    Sign Up to Receive Email Updates


  • Categories

    • Search

    © 2007 - 2012 Tatango, Inc. All rights reserved.
    Msg&Data rates may apply. To opt out, text STOP to 68398.
    SMS Marketing Powered by Tatango.