17th March 2014 - Posted by Derek Johnson in category SMS Marketing News
Since starting Tatango in 2007, we’ve seen dozens of text message marketing providers launch with the vision of offering brands unlimited text messaging to their customers. One of these unlimited text message marketing providers was Frextr, and as of January 8, 2014 the company has been shut down. This is not at all uncommon, as the problem with offering unlimited text message marketing is that the goals of the SMS provider and a business using the text message marketing provider are completely opposite, which never makes for a good, or sustainable business.
12th December 2013 - Posted by Derek Johnson in category SMS Marketing News
Recently three of the major U.S. carriers — AT&T, Sprint, and T-Mobile entered into an agreement with 45 states to stop billing customers for premium short code SMS messaging. This is fantastic news for brands running standard rate messaging campaigns, as consumer will no longer be concerned that they may see additional charges on their next wireless bill simply because they engaged an SMS campaign.
23rd October 2013 - Posted by Derek Johnson in category SMS Marketing News
The CTIA just released their report on wireless carrier audits for SMS marketing campaigns during the month of September, 2013. We combed through the report for you, and wanted to highlight some of the findings. Not sure what a CTIA audit is, find out more about these in our support center, or download the CTIA compliance handbook to help avoid receiving one for your very own SMS campaign.
18th October 2013 - Posted by Derek Johnson in category SMS Marketing News
Like many of you that are reading this post, I’m just now starting to piece together what the hell happened during the last two weeks. I know one thing though, I will always hate October 16th, as this day will forever be the day that brought the biggest shit-storm we’ve ever seen in SMS marketing history.
14th June 2013 - Posted by Derek Johnson in category SMS Marketing News
Did you know that at the end of 2012 AT&T launched a service called AT&T Alerts? This service was advertised to consumers as way to receive “Personalized Deals and Offers on Your Mobile Phone”, which as you can imagine had a few SMS software providers (including myself) shaking in their boots, as this would be in direct competition to what they’re offering brands.
12th June 2013 - Posted by Derek Johnson in category SMS Marketing News
Did you know that the majority of active SMS short codes are random numbers? According to the CTIA, 60% of all active SMS short codes are a random set of numbers, where only 40% are vanity short codes, which are specifically selected by a brand. You can see the nice little pie chart I created below to highlight this interesting statistic.
4th June 2013 - Posted by Derek Johnson in category SMS Marketing News
Did your SMS campaign advertisement fail a CTIA audit in April? If so, there’s a good chance that it was missing “Message & Data Rates May Apply”, as 23% of all CTIA audits during the month of April that fail are the result of missing this language in their advertisement.
21st May 2013 - Posted by Derek Johnson in category SMS Marketing News
Earlier this year, I joined the Mobile Advisory Committee of a really great organization called DoSomething.org. DoSomething.org uses the power of teenagers to create change in the world–and part of the way they get in touch with those teens is through texting messaging.
23rd April 2013 - Posted by Derek Johnson in category SMS Marketing News
In May 2012, Placecast did a survey asking consumers the simple question “How did text marketing affect your purchase?” The survey found that 38% of recipients of text message advertising visited the company’s website for more information, and 27% of recipients visited the company’s website with the intent to make a purchase.
22nd April 2013 - Posted by Derek Johnson in category SMS Marketing News
Most brands nowadays already have mobile app landing pages with text-2-download functionality, but it’s much more rare to see a brand using text messaging in traditional media to make it easier for their customers to download their mobile apps. Recently when walking through the Boston airport, I stumbled upon a sign infront of a Dunkin’ Donuts, encouraging customers to download their app by texting “APP” to 386546, which conveniently spells “DUNKIN”.
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