8% of Cabela’s SMS Opt-Ins Occur Online

8% of Cabela’s SMS Opt-Ins Occur Online

In June of 2014, Cabela’s did something interesting with their text message marketing campaign. By using different SMS keywords to advertise their text messaging campaign in-store and online, the retailer was able to determine how many customers were opting in after seeing the text messaging campaign advertised in-store, compared to online. What were the results?