SMS Marketing Blog

Best URL Shorteners for SMS Marketing

13th September 2012 - Posted by Derek Johnson in category Text Message Marketing Advice

Placing a hyperlink within a text message is an easy way to engage and send information to your customers. A hyperlink can direct customers to a mobile website, a survey, an app download, a mobile video, etc. The problem is that most hyperlinks are pretty lengthy and can eat up characters in a text, this is why we suggest using a “URL shortener”, which is a tool that makes long hyperlinks short. 

Below are the top 5 URL Shortening services we recommend for your SMS marketing campaign, and the features that they provide.

TinyURL

• Track the number of subscribers who click the link (updates every month)
• Ability to filter results
• Compatible for iPhone and Android phones

Google URL Shortener

• Track the number of subscribers who click the link (updates every 2 hours)
• Compatible for iPhone and Android phones

Lnk.co

• Track the number of subscribers who click the link
• Compatible for iPhone and Android phones

Yi.tl

• Ability to create Keyword, Title and Tags
• Compatible with iPhone and Android phones
• Tracks the number of subscribers who click the link (updates ever 24 hours)

Do you have a favorite URL shortener that you use for your own SMS marketing campaigns? Let us know in the comments section below.