SMS Marketing Blog
Author Archives: Derek Johnson
About Derek Johnson
CEO of Tatango
Consumers Receive up to $675 in Lithia Motors SMS Spam Lawsuit
22nd May 2012 - Posted by Derek Johnson in category SMS Marketing News
We just got word that a $2.5 million text message spam settlement has been reached between consumers and Lithia Motors, the nation’s ninth-largest car dealer. The settlement is awaiting final approval by U.S. District Court Judge Richard Jones.
SMS Marketing News Roundup: May 14 – May 20
21st May 2012 - Posted by Derek Johnson in category SMS Marketing News
A weekly roundup from May 14th to May 20th of the most important articles from all around the world that have a direct impact on SMS marketing, and a couple that are just awesome!
Mobile Mixed Video Interview with Derek Johnson
20th May 2012 - Posted by Derek Johnson in category Tatango News
Yesterday I sat down with Greg Hickman (Twitter) from Mobile Mixed and chatted with him about SMS marketing and Tatango. If you’re not familiar with Mobile Mixed, it’s a website, web show, blog, resource and community to help businesses learn from the top experts in mobile marketing.
Coca-Cola SMS Campaign Encounters Backlash
17th May 2012 - Posted by Derek Johnson in category SMS Marketing News
Coca-Cola’s SMS marketing campaign for the NCAA men’s basketball tournament backfired within hours of launching, resulting in a widespread backlash from New Orleans residents. Nothing to do with the SMS campaign itself, more the way they advertised it.
Coke Has a 4-Digit SMS Short Code?
16th May 2012 - Posted by Derek Johnson in category SMS Marketing News
I was looking at some of Coke’s SMS campaigns today and realized that unlike other SMS short codes which are 5 or 6 digits, they’re using a 4 digit short code. I couldn’t find much information about 4 digit short codes expect for the following from Qwasi below and that Sprint uses 4 digit short codes for free messages and self-service account management.
New SMS Autoresponder Dashboard
15th May 2012 - Posted by Derek Johnson in category Tatango News
I’ll be the first one to admit that we rushed out our new SMS Autoresponder feature much quicker than expected. This unfortunately caused the user interface to be a little haphazardly thrown together.
AT&T Using Text-to-Download for Mobile Apps
14th May 2012 - Posted by Derek Johnson in category SMS Marketing News
Today I went to download the myAT&T Mobile App and was pleasantly surprised that one of the ways AT&T was instructing their customers to download the app was via text message. At Tatango we’ve been encouraging app makers for some time now to allow consumers the ability to download their app via text message.
Tatango Launches New SMS Marketing Products
8th May 2012 - Posted by Derek Johnson in category Tatango News
Since 2007, Tatango has been a one trick pony, focusing on SMS broadcasts. Not anymore though, as we’re excited to announce today that we’ve added SMS contests, SMS autoresponders and SMS polls to the products Tatango offers.
Tatango Launches New SMS Campaign Dashboard
3rd May 2012 - Posted by Derek Johnson in category Tatango News
We’re excited to announce that we’re finally finished the overhaul of the SMS campaign dashboard interface at Tatango. As you can see below, this new interface allows you to view all of your SMS campaigns, including SMS broadcasts, contests, polls and autoresponder all in one place.
Cool SMS Marketing Call to Action Design
2nd May 2012 - Posted by Derek Johnson in category Text Message Marketing Advice
I’ll be completely honest, sometimes coming up with new and unique ways to display an SMS short code and keyword can be tough, especially because it’s just a lot of letters and numbers. I was in the grocery store the other day, and saw the following SMS marketing call to action from Pepsi Max, telling customers to text PEPSIMAX to 710710 to enter their contest.
About Tatango
Sign Up to Receive Email Updates
Categories
- Affiliates (2)
- Fun Text Messaging Stuff (12)
- Misc (25)
- SMS Marketing News (109)
- SMS Marketing Video Lessons (24)
- Tatango Customer Spotlight (41)
- Tatango News (170)
- Text Message Infographics (16)
- Text Message Marketing #FAIL (34)
- Text Message Marketing Advice (101)
Cool Links
- CTIA-The Wireless Association
- InsiderMobile
- Messaging Anti-Abuse Working Group
- Mobile Groove
- Mobile Internet Content Coalition (MICC)
- Mobile Marketer
- Mobile Marketing Association
- Mobile Marketing Blog
- Mobile Marketing Fail
- Mobile Marketing Profits Blog
- Mobile Marketing Watch
- Text Message Blog
- Textually
Most Popular Blog Posts
- How Are Smartphones Being Used? [Infographic]
- 5 Tips for Selecting a Mobile Keyword
- SMS Marketing Infographic
- Tatango Launches SMS Autoresponders
- Smartphone Penetration Hits 40%
- SMS Marketing: Free Beginner's Guide
- Where Are Smartphones Being Used? [Infographic]
- SMS Spam from Jiffy Lube
- SMS Campaign - New York Pizza Restaurant
- What is a SMS Shortcode