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89% of Casinos Use SMS Marketing | SMS Marketing Blog

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89% of Casinos Use SMS Marketing

21st February 2013 - Posted by in category Text Message Marketing Statistics

Casino SMS Marketing

Are you a casino that isn’t using SMS marketing? If so, it looks like you may be in the minority, at least according to a recent study by Dynmark that surveyed fifteen of the UK’s top thirty gambling companies. The study found that 89% of gambling companies use SMS to send welcome messages to newly registered users, yet only 10% of casinos are using SMS for frequent SMS promotions.

The study also found that casinos ranked SMS marketing as their third most important customer communication channel, behind telephone and e-mail, but in front of mobile apps. It was also found that 53% of casinos said they pro-actively collect mobile phone numbers from gamblers.

Are you a casino looking to launch an SMS marketing campaign, give the good folks at Tatango a ring and let us help you hedge your mobile marketing bet.



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    Welcome to the Tatango SMS Marketing Blog where we provide tips, tricks and advice for using text message marketing.

    Tatango provides businesses with easy to use SMS marketing software that allows you to create, send and track your text message marketing campaigns.
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